Just what we need, another 'quirky' brand collab. But happily this is one bizarre partnership that really works. Heinz has launched a collaboration with the vodka brand Absolut, and the campaign plays on the strength of both brands' recognition.
Bringing together two such distinctive brands can lead to a messy clash, but the execution of this campaign gets things right and shows that a striking collaboration can still overcome collab-fatigue to make impact. (See the best print adverts for more awesome examples).
