Donald Trump, an alleged "master brander," has liberally stolen all of his most famous slogans from other politicians, starting with "Make America Great Again" which he took from Ronald Reagan. During the 2016 campaign, he made a big announcement that he was going to be the "Law and Order" candidate, which made many people chuckle since it evoked the famous TV show. But it was also one of Richard Nixon's winning slogans in 1968, used to appeal to the white conservatives who were freaking out over civil rights and anti-war protests.
I've never been sure if Trump is consciously aware of the political echoes of these thefts or if he really believes he came up with them himself. Either way, they resonated with Republicans who either nostalgically recalled their former leaders using those terms or think Trump is a very stable genius for creating such instantly memorable campaign slogans.
