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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FOUND: Tvscientific gets patent for ctv outcome optimization - What They Never Told You

TvScientific.

tvScientific said it was granted a patent for its technology that optimizes television ad campaign outcomes.

The company’s patented technology uses artificial intelligence to automatically optimize TV advertising to meet the outcome goals set by advertisers, including cost per sale, cost per app install, cost per website visitor and cost per call.

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