tvScientific Gets Patent for CTV Outcome Optimization Artificial intelligence shifts spending to most productive media Broadcasting & Cable · Aug 20, 2024
Survey: CTV Is Most Effective Digital Ad Channel 23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey TV Tech · Mar 22, 2024
More Than 23% of Marketers Plan More CTV Ad Spending tvScientific finds 65% of brands see performance TV lifting sales Broadcasting & Cable · Mar 21, 2024
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog) CTV’s explosive growth could lead to a sea change Broadcasting & Cable · Feb 2, 2024
tvScientific Working with Blockgraph to Improve How Brands Use First Party Data New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV TV Tech · Jan 12, 2024
tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data Direct-to-DSP integration aids targeting, audience optimization Broadcasting & Cable · Jan 11, 2024
tvScientific Unveils CTV Ad Training Course, Community Performance TV Academy courses will offer courses on CTV ad strategies and tactics TV Tech · Jan 4, 2024
tvScientific Launches Academy To Boost CTV Ad Performance tvRoom Community will offer advice about tools, tactics and best practices Broadcasting & Cable · Jan 4, 2024
tvScientific Uses Retail Data To Target CTV Ads On a Cost-Per-Outcome Basis Retail Performance TV drives campaign effectiveness Broadcasting & Cable · Nov 15, 2023