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Jon Lafayette

BIZARRE: Tvscientific working with blockgraph to share dtc clients first party data | Mind Blowing Facts

Blockgraph TransUnion.

tvScientific said it is working with Blockgraph so that its direct-to-consumer clients can safely put their first-party data assets to work.

Clients can use their information to target audiences using tvScientfific’s connected TV platform based on consumers’ search, purchase and retail history to optimize campaigns.

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