Shoppers who have already had to come to terms with rising prices and shrinking pack sizes now have to deal with "skimpflation". Guardian Money has reported that supermarkets and manufacturers have been quietly changing recipes and reducing the size of some of their products to keep shelf prices down.
It began investigating supermarket prices after being approached by a reader who had noticed that the Aldi spread he had bought contained only 10% olive oil when previously it was 21%.
