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Evening Standard
Evening Standard
Business
Arielle Domb

FORGOTTEN HISTORY: Who are the worst culprits for shrinkflation | History Defined

Have you ever wondered whether your favourite food products are getting smaller?

New research conducted by consumer brand Which? has revealed that you’re not imagining it: groceries from household brands such as Nescafe, Cadbury and Nestle are diminishing in size, in a process known as shrinkflation.

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