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Creative Bloq
Creative Bloq
Technology
Natalie Fear

HISTORICAL FACTS: Why are we all so obsessed with apple s little finder guy - The Untold Story

Apple's Little Finder Guy.

Apple has entered a new era full of 'affordable' tech and funky MacBooks, finally shedding its decades-long tech-bro energy for a playful Gen Z vibe. As a Y2K baby, naturally, I'm already on board, but one detail in particular has captivated me to my core – the Little Finder Guy.

For those unfamiliar with him, Little Finder Guy is Apple's new mascot. The adorable character design has appeared in various promotional social videos promoting the jazzy MacBook Neo, signalling a fun, laidback new energy for the brand. Dare I say, Little Finder Guy just made Apple cool again.

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