SHOCKING: 3 - You Need To See This

Gen Z's new American Dream: Skip the mortgage, book the flight

Young Americans are trading square footage, new cars, and even moving out for plane tickets, even as airfares jump more than 20%.

Fortune · Oct 6

Elon Musk is a trillionaire again—and he'd still be the richest person on the planet even if he gave everyone $90

Musk could buy everyone on the planet a pair of Apple AirPods, a three-course dinner, or a nice pair of Levi’s jeans, and he’d still be the world’s richest with $298 billion.

Fortune · Oct 6

As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine

Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing,” says L’Oréal’s Asmita Dubey.

Fortune · Oct 6

Current price of oil as of Oct. 6, 2026

When oil prices change, it affects your energy costs—and even the price of everyday items. Here’s why.

Fortune · Oct 6

Why Sam Altman takes his hardest questions to Nikesh Arora

The Palo Alto Networks CEO doesn’t do sugarcoating. And it’s made him a go-to advisor.

Fortune · Oct 6

I've spent a decade teaching AI to write. Here's why your slop posts are ruining your LinkedIn

Ten years ago, it would have been inconceivable for a Fortune 500 firm and a mom-and-pop to share a ghostwriter. So why are they now?

Fortune · Oct 6

‘We take the unpopular stance that a bond-market crisis would be a good thing’: Wall Street is losing its patience with government debt

Everything you need to know before you reach the office this morning.

Fortune · Oct 6

I wrote The Future of Truth and then found to my alarm it contained AI-hallucinated quotes. I've chosen to fight back

My book went through five editorial rounds and more than 4,000 tracked changes, but I later discovered it had 26 quotes that didn't hold up under scrutiny.

Fortune · Oct 6

The Supreme Court takes up climate costs. CEOs should worry about the cost of doing nothing

Also: All the news and watercooler chat from Fortune.

Fortune · Oct 6

The Future 120—How vital firms stay forever young

For the ranking, we analyzed more than 10 million data points and zeroed in on the 15 most predictive metrics, each robust and correlated with future revenue growth, to produce BCG’s Vitality Score.

Fortune · Oct 6