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UNBELIEVABLE: Abba voyage org - The Untold Story

"I am very excited about the ability we now have to pursue, facilitate, and finance our many plans and dreams." Iron Maiden announce deal with creatives behind the ABBA Voyage virtual show

Could there be a virtual Iron Maiden show experience in the future?

Metal Hammer

Elton John to revive Farewell Yellow Brick Road tour for two nights only

Elton John is set to briefly revive his Farewell Yellow Brick Road tour with two emotional comeback shows in Mexico City this October, marking a long‑delayed goodbye.

BANG Premier

Elton John lands Las Vegas hologram show with 'more advanced' tech than ABBA Voyage

Sir Elton John is said to have signed a seven‑figure deal for a cutting‑edge Las Vegas hologram residency featuring advanced tech and avatar duets with Dua Lipa and Kiki Dee.

BANG Premier

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Original Abba members celebrate expansion of London education programme

Benny Andersson and Anni-Frid Lyngstad appeared at performance of Abba Voyage for schoolchildren

The Guardian - UK

Abba Voyage launches new project at east London arena with Benny and Anni-Frid

Two of the band's iconic figures were present to inaugurate the next phase of the music initiative

Evening Standard

ABBA Voyage welcomes four millionth visitor

ABBA have celebrated the "incredible milestone" of welcoming the four millionth visitor to their CGI Voyage show in London.

BANG Premier

“It was never about the tech, never about ‘activating a catalogue’. It was only ever about love for the craft and curiosity”: The producers of ABBA Voyage say that it was "never a format to copy"

“We would hope that whoever comes after us would do something different, find their own idea and motivations"

MusicRadar

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Brian May hints Queen will be stars of new Abba Voyage-style AI hologram show

The guitarist said that he is exploring ways to bring the band ‘back to life’ with drummer Roger Taylor.

Evening Standard

Experiential entertainment is having a gold rush but commercial success is far from certain

As an immersive Hunger Games show opens in London, producers turn to bankable franchises, with mixed results

The Guardian - UK

OPINION - ABBA Voyage and V&A Storehouse are part of the East London cultural renaissance — now it's the Royal Docks

The docks are a hidden gem of London, says Deputy Mayor for Culture Justine Simons. That’s about to change

Evening Standard

“It was a shambles from start to finish... you could have seen this at the local theatre": The 'immersive' Elvis Evolution show isn’t the comeback special that some fans were hoping for

"We ultimately took the creative decision not to mimic Elvis's performances," say the creators

MusicRadar

Bjorn Ulvaeus uncertain if Abba Voyage will continue if bandmate dies

Virtual versions of the Swedish band currently perform the band’s hits every night in London

The Independent UK

Bjorn Ulvaeus unsure about future of ABBA Voyage if one of his band members dies

Bjorn Ulvaeus has not thought about what would happen to the successful ABBA Voyage show if one of his band mates dies.

BANG Premier

Bjorn Ulvaeus unsure if Abba Voyage will continue if a bandmate dies

The virtual concerts are held in an arena at Queen Elizabeth Olympic Park, London.

Evening Standard

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Euronews

ABBA’s Björn Ulvaeus says he is writing a musical with AI at SXSW London

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ABBA singer, who is president of the International Confederation of Societies of Authors and Composers, previously warned of the “existential challenge” AI represents to music.

Evening Standard

Benny Andersson and Anni-Frid Lyngstad reunite for third Abba Voyage anniversary

Tracks added to the concert’s setlist included Abba hits The Name Of The Game, Super Trouper, Money, Money, Money and Take A Chance On Me

Evening Standard

Abba ‘adding a little something’ to avatar arena shows for third anniversary

ABBA Voyage is booking until January 2026.

Evening Standard

Abba Voyage gives £1.4bn economic boost - and may stay in London 'forever'

Executive producer Michael Bolingbroke said the Swedish pop group ‘chose the UK when they could have gone anywhere else’

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The Independent UK

Abba ‘chose the UK’ for virtual show which brings £1.4bn boost to economy

Executive producer Michael Bolingbroke said the Swedish pop group ‘chose the UK when they could have gone anywhere else’.

Evening Standard

ABBA Voyage and grime music hailed by new London MP in her maiden speech

Stratford and Bow MP Uma Kumaran also stressed the political and democratic history of this part of the capital

Louder

“I couldn’t believe how enjoyable it was. They were really, really good.” West Belfast hip-hop group Kneecap's wild late-night Glastonbury performance made Noel Gallagher a new convert to the cause

“We get there and the tent is absolutely smashed packed – you couldn’t get in!” Noel Gallagher on seeing Kneecap at Glastonbury festival

The Independent UK

Abba become first Swedes to be knighted by monarch in almost 50 years

Rare honour was bestowed on the Swedish pop icons 50 years after their Eurovision triumph

The Independent UK

ABBA stars reveal ‘proudest’ career achievement

Björn Ulvaeus and Benny Andersson reflected on the two-year anniversary of Abba Voyage

Louder

“If anybody wants to do an Oasis one, give us a shout. I would be bang up for it.” Forget about an Oasis reunion, Noel Gallagher is happy to sign off on an Abba Voyage-style hologram show instead

Noel Gallagher admits he was "very impressed" by the ABBA Voyage production in London, and is willing to listen to offers for an Oasis hologram show, if anyone fancies it

Fortune

ABBA’s London concerts aren’t making as much as Taylor Swift’s Eras tour—but they’re pulling in $2 million a week without even showing up

ABBA's virtual tour is led by holograms of the original artists from the 1970s Swedish pop band.

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