BIZARRE: Abrdn - What They Never Told You

When should you make a break with a brand identity?

In a nostalgia-filled world, is it ever okay to completely disown your past?

Creative Bloq · Jul 24, 2025

FTSE 100 tumbles as Trump tariffs spark falls across global markets

The blue-chip index suffered its biggest falls since October 8 last year as markets across the world sank on the latest tariff news.

Evening Standard · Mar 4, 2025

Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it.

Evening Standard · Mar 4, 2025

The stock market dipped after a historic Fed rate cut. Here’s what the experts think

“This is a Fed that believes they are behind the curve,” Robert Minter, director of ETF Investment Strategy at abrdn, told Fortune.

Fortune · Sep 18, 2024

Solid-State EV Batteries Could Drive Silver Demand: How to Invest

The rise of solid-state batteries in the electric vehicle industry could significantly boost silver demand. Here's how investors can capitalize on this trend.

Barchart · Aug 30, 2024

Highland estate back on market after three years – with 60 per cent higher price tag

A CONTROVERSIAL Highlands estate has been put back on the market ...

The National (Scotland) · Jul 25, 2024

Cairngorms estate goes back on sale after criticism of ‘green laird’ owner

Campaigners say sudden sale suggests Abrdn’s use of Scottish countryside was ‘get-rich-quick scheme’

The Guardian - UK · Jul 24, 2024

Hedge funds paying for 'literally insane' short on U.K. stocks

Hedge funds have been caught off guard by sudden valuation jumps as companies eye cheap U.K. stocks.

Fortune · Jun 4, 2024

Abrdn boss leaves 'disemvowelled' fund giant

Abrdn boss Stephen Bird is leaving the CEO role with immediate effect, after a four-year run in charge in which shares tumbled, funds underperformed and the firm was ‘bullied’ for the ‘disemvowelled’ rebrand that Bird oversaw.

Evening Standard · May 24, 2024

What's in a name? Everything it seems - Abrdn shld knw

Recent experience suggests it is best to stick with your first hunch rather than going for a big rebrand

Evening Standard · Apr 22, 2024