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SHOCKING: 30 - What They Never Told You

Jan Volk on running the Boston Celtics with Red Auerbach in the 1980s

Red's willingness to hire individuals to fill the gaps in his own skills was a testament to his humility and contributed to Volk's growth in the NBA.

USA Today Sports Media Group · Nov 11, 2023

On this day: Greg Minor, Maurice King debut for Boston

On this day, a pair of Celtics made their first appearances for the team.

USA Today Sports Media Group · Nov 11, 2023

NBA Commissioner Adam Silver on fixing the All-Star Game

Silver also talks about the specific changes made to the All-Star Game, including returning to the traditional East vs. West format and addressing player concerns about the fanfare surrounding the event.

USA Today Sports Media Group · Nov 11, 2023

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Adam Silver doesn’t like the way the NBA is covered and it’s hard to disagree with him

Adam Silver wants better NBA coverage and that's going to be a good thing moving forward

USA Today Sports Media Group · Nov 10, 2023

Early Reviews of the NBA’s Colorful In-Season Tournament Courts Are Very Mixed

The new-look floors could take some time for NBA fans to adjust to.

Sports Illustrated · Nov 4, 2023

What to Expect From the NBA In-Season Tournament

The new tournament tips off Friday. Here’s everything you need to know.

Sports Illustrated · Nov 3, 2023

‘I can’t wait’: excitement mounts for NBA’s first in-season tournament

The race for the inaugural NBA Cup tips off on Friday night with all 30 teams set to compete for a newly minted trophy and cash bonuses

The Guardian - US · Nov 3, 2023

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Chris Paul’s Golden State swansong is pure box office. But will it work?

For one last crack at the title that’s eluded him, Chris Paul has joined the Golden State dynasty he spent a decade trying to conquer. It’s a tailor-made twist for the NBA soap opera

The Guardian - US · Nov 2, 2023

Kim Kardashian’s SKIMS Becomes Official Underwear of NBA, WNBA, USA Basketball

The brand recently debuted its new line of men’s clothing.

Sports Illustrated · Oct 30, 2023

Kim Kardashian announces Skims partnership with National Basketball Association

‘We look forward to bringing NBA fans and Skims users unique experiences, new offerings and premium products through our partnership,’ commissioner of the league says

The Independent UK · Oct 30, 2023

James Harden’s Absence Is Already Leaving Fans Confused About NBA’s New Participation Rules

The 76ers added to the confusion surrounding the star guard’s status after sending him home before the team’s season opener.

Sports Illustrated · Oct 27, 2023

NBA All-Star Game returns to East vs. West format

Commissioner Adam Silver said this season’s All-Star Game on Feb. 18 in Indianapolis will pit the top vote-getters from the two conferences against one another.

Chicago Sun-Times · Oct 26, 2023

Travis Hunter absolutely freaked out after he and Shedeur Sanders met LeBron James courtside

Hey, you'd freak out too if you met LeBron James!

USA Today Sports Media Group · Oct 25, 2023

Amazon Breaks Records With NFL Broadcasts, Eyes NBA Streaming Rights

Amazon's success with 'Thursday Night Football' sets sights on NBA streaming rights.

Zenger · Oct 25, 2023

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Chicago Sun-Times · Oct 25, 2023

Bulls’ DeMar DeRozan joins ‘Sopranos’ alum Michael Imperioli for NBA Cup heist

In the league’s latest marketing move, a nearly two-minute spot features Imperioli narrating how seven players — DeRozan, Anthony Davis, Trae Young, Julius Randle, Kawhi Leonard, Darius Garland and Draymond Green — are in a casino plotting to steal the NBA Cup which goes to the winner of the new…

Sports Illustrated · Oct 25, 2023

Doc Rivers Identifies the Moment Where Things Changed With James Harden, 76ers Last Season

The former 76ers coach said Harden wanted to shoot more after he was left out of the All-Star Game.

The Independent UK · Oct 25, 2023

NBA gets help from 'Sopranos' actor to promote in-season tournament

The NBA enlisted an actor from “The Sopranos” and borrowed the central theme of the film “Ocean’s Eleven," that being a Las Vegas heist, to hype the inaugural In-Season Tournament that begins Nov. 3

USA Today Sports Media Group · Oct 25, 2023

Shaquille O’Neal told Nikola Jokic ‘I love you’ in Serbian in adorable Inside the NBA exchange

Shaq is back on your television, and now, he knows how to say something in Serbian to Nikola Jokic.

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Sports Illustrated · Oct 25, 2023

Nikola Jokić and the Nuggets Received Flashy 2023 NBA Finals Rings That Left Fans Stunned

Fans were awestruck by the Nuggets’ championship rings.

USA Today Sports Media Group · Oct 24, 2023

Charles Barkley asked about domestic violence in the NBA and Adam Silver was unprepared

Good for Charles Barkely to ask this important question.

Sports Illustrated · Oct 24, 2023

Meet the Rare Team Still Embracing the Superteam Model

At a time when stringent new salary-cap rules are forcing franchises away from top-heavy rosters, Phoenix’s new owner went all in during the offseason.

Sports Illustrated · Oct 24, 2023

11 Must-Watch NBA Games This Season

Trades, the draft and other offseason goings on will make for a compelling 2023-24 season.

The Guardian - US · Oct 20, 2023

Roger Goodell’s bald servility to NFL owners has made him filthy rich

The NFL commissioner has been rewarded with a contract extension after massively growing revenues, even if his wider impact is muted

Chicago Sun-Times · Oct 18, 2023

NBA All-Star Game could return to East vs. West format

Commissioner Adam Silver said Tuesday in a televised interview on ESPN that changes are coming.

Sports Illustrated · Oct 18, 2023

Adam Silver Says NBA All-Star Game May Revive East vs. West Format to Be Competitive

The commissioner doesn't expect playoff intensity but wants competitiveness.

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