MYSTERIOUS: Adfree cities - You Need To See This

Bristol becomes first British city to ban advertisements for fast fashion

Green-run council also curbing ads for airlines, cruises, fossil fuels and SUVs on its billboards and bus shelters

The Guardian - UK · Sep 15

UK advertising watchdog accused of breaking rules in its own ad campaign

Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands

The Guardian - UK · Sep 7, 2025

RSPCA ad campaign cleared following complaints by campaigners

Adfree Cities said the ads misleadingly represented the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

The Independent UK · May 6, 2025

Elfbar vape ads banned over ‘misleading’ environmental claims

Advertising watchdog finds Elfbar ads gave impression they were more ‘widely recyclable’ than they were

The Independent UK · Nov 29, 2023

Elf Bar vape adverts banned in UK over ‘greener’ recycling claims

Ads gave misleading impression that recycling vapes is easy and can be done at home, says watchdog

The Guardian - UK · Nov 29, 2023

Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

The Guardian - UK · Nov 22, 2023

Shell's clean energy campaign is misleading, UK advertising watchdog says

A marketing campaign by oil major Shell has been banned by the U.K.’s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations

The Independent UK · Jun 7, 2023

Watchdog bans Shell adverts for 'misleading' low-carbon claims

THREE ads for Shell promoting its low-carbon products have been banned for failing to make any mention of the energy giant’s ongoing…

The National (Scotland) · Jun 7, 2023

Ad watchdog cracks down on oil giants Shell and Petronas’ ‘greenwashing’ campaigns

The ASA said Shell and Petronas should have revealed the “overall environmental impact of their business” in the ads

Evening Standard · Jun 6, 2023

Watchdog bans Shell’s ‘misleading’ low-carbon ads

Shell omitted any mention that oil and gas continued to make up the ‘vast majority’ of its business, the Advertising Standards Authority said.

The Independent UK · Jun 6, 2023