Toyota Wants To Take Its New Super-Luxury Century Brand Global Toyota is looking beyond Japan with Century, now a standalone sub-brand positioned above Lexus. Motor1 · Oct 1
Toyoda Calls Rivals To Team Up, Not Fight, During Hall Of Fame Speech Akio Toyoda uses his Automotive Hall of Fame induction to press Toyota’s competitors for more cooperation in shaping the future of mobility. Motor1 · Sep 28
Kankkunen: Toyota’s record-equalling WRC title “quite incredible” Toyota has matched Lancia as the most successful brand in World Rally Championship history Motorsport · Sep 15
Prius Architect Hiroshi Okuda Dies At 93, Reshaped Toyota Hiroshi Okuda’s push for local production and early hybrid investment reshaped Toyota’s strategy and helped make electrified drivetrains part of everyday driving. Motor1 · Aug 14
Toyota's Next-Gen Batteries For Hybrids Arrive In 2027 The new batteries will deliver greater efficiency and cost less to make. Motor1 · Aug 4
‘This Is The Biggest Fear For Me’: Toyota Chairman Admits He Isn’t Ready For The Electric Future Toyota says it's committed to solving the climate crisis. But the guy whose name is on the building doesn't seem to agree. InsideEVs · Jun 10
Toyota Veteran Reveals His Worst Fear: 'Everybody Is Shifting To EVs' Akio Toyoda says he feels "very alone" in defending combustion engines. Motor1 · Jun 9
Toyota Chairman Playfully Waves Nissan Flags In Viral Video Akio Toyoda supports Nissan's decision to sell the American-made Murano in Japan. Motor1 · Jun 9
I Went To Toyota's City Of The Future. It's A Work In Progress. Woven City, Toyota's 'proving ground for mobility' recently opened up. Here's what I saw on a visit there. InsideEVs · May 9
In Search Of Japan's Driving Soul, I Found It In A GR Yaris Acquiring a GR Yaris from Toyota’s mysterious mid-Tokyo parking lot was the first time in a long time I felt anticipation about a loaner car. Motor1 · Apr 6
Trump Slammed for Reviving False $10B Toyota Deal Story, Citing a 92-Year-Old Figure Who Does Not Exist Trump faces backlash after reviving a disputed $10B Toyota deal story, wrongly citing a 92-year-old 'owner' who does not exist, raising fresh concerns over accuracy and credibility in public statements. International Business Times UK · Mar 30
Donald Trump's Toyota Claim Faces Scrutiny After Saying 92-Year-Old 'Owner' Pledged $10 Billion Despite Death in 2023 Explore the discrepancies in Trump's claims about Toyota's US investment and the reality, as Toyota disputes the figures. International Business Times UK · Mar 28
Takamoto Katsuta breaks down in tears after long-awaited first WRC victory After 94 starts, Takamoto Katsuta finally became a World Rally Championship winner — and the first Japanese driver to triumph at rallying’s top level since 1992 Motorsport · Mar 15
Toyota says it’s going all-in on battery electric cars with four new models, but is it too late? After resisting battery electric vehicles for years, Toyota goes all-in on EV with four new models due by 2027. TechRadar · Feb 16
Motor1 · Feb 13 Toyota Chairman Akio Toyoda's Dream Lineup? All Hot Hatchbacks Higher-ups in the automotive industry are typically cooped up in an office all day, but Akio Toyoda is not one of them. Under the “Morizo” pseudonym, the company’s chairman has been racing cars as a second gig since the 2007 Nürburgring 24-hour endurance race for Toyota’s Gazoo Racing team. Even…
Motor1 · Jan 8 Toyota Might Debut A Special Sports Car Tonight: Watch The Livestream Toyota officially spun off Gazoo Racing as a standalone brand this week, following the reveal of the GR GT late last year. The Tokyo Auto Salon kicks off this weekend, and GR is holding a press conference where, rumor has it, the company might unveil a special mid-engine sports car.…
Motor1 · Jan 5 Toyota Chairman Buys Mid-Engine Sports Car. Which One Is It? For sports car enthusiasts, Akio Toyoda is hands down one of the best automotive executives to have ever lived. Who would’ve imagined that in 2026, Toyota would be the savior of fun cars? A flagship GR GT recently joined the GR Yaris, GR86, and GR Corolla, but the V-8 supercar…
The Guardian - US · Dec 19, 2025 Revealed: how Toyota uses retro-style games and prizes to urge US workers to lobby politicians Games such as Dragon Quest used to mobilize workers to back corporate goals including relaxing environmental rules
Motor1 · Dec 5, 2025 Lexus Should Make the Electric LFA—Under One Condition The original Lexus LFA has become the supercar version of a cult classic film.
Motorsport · Dec 4, 2025 Haas boosts Toyota ties with F1 title partnership Toyota replaces MoneyGram as Haas Formula 1 title partner from 2026 onwards.
International Business Times · Nov 19, 2025 Toyota CEO Channels Trump Spirit at NASCAR, Announces Nearly $1 Billion US Investment Toyota CEO Akio Toyoda announces a $912 million U.S. investment in hybrid vehicle production after a patriotic NASCAR event in Japan.
International Business Times UK · Nov 19, 2025 Toyota's Chairman Spotted In Full MAGA Gear At NASCAR Event - Here's Why It Matters Akio Toyoda's MAGA outfit at Fuji Speedway sparks global scrutiny as analysts say the display signals Toyota's strategic push to bolster ties with the US market.
InsideEVs · Nov 13, 2025 Toyota's $10 Billion U.S. Investment Means It Could Export Cars Back To Japan Today on Critical Materials: Toyota invests $10 billion into U.S. factories, Xiaomi production capacity wins and Rivian's VW venture could extend to gas cars.
Motor1 · Nov 3, 2025 Mazda Wants Cars to Suck Back Their Own Emissions It’s well known that Japanese automakers have long been reluctant to commit fully to battery electric vehicles. Toyota has been the most vocal about this stance, with chairman Akio Toyoda claiming EVs will never exceed a 30 percent market share. Instead, companies from the Land of the Rising Sun see…
Motor1 · Oct 28, 2025 Toyota Sets 400+ HP Target for New Four-Cylinder Engine All eyes were on Toyota at the beginning of the year when it unveiled a mid-engine GR Yaris at the Tokyo Auto Salon. As if that wasn’t intriguing enough, the hot hatch ditched the familiar 1.6-liter three-cylinder it shares with the GR Corolla in favor of a larger four-cylinder 2.0-liter…