MYSTERIOUS: 2 - What They Never Told You

What Happened to Allbirds? Shoe Brand Dumps 'Sustainability' for AI in One of the Craziest Pivots of 2026

llbirds shares jumped more than 600% after the former sustainable shoe brand said it would rebrand as NewBird AI and pivot into GPU-based artificial intelligence infrastructure.

International Business Times UK · Apr 15

From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained

Allbirds is now NewBird AI. Wall Street doesn’t care that it knows nothing about AI.

Fortune · Apr 15

S&P, Nasdaq Close at New All-Time Highs: Stock Market Today

Markets can see beyond the war in the Middle East and are no longer moving based on still-volatile crude oil prices.

Kiplinger · Apr 15

Allbirds shares surge over 550% as footwear firm trades shoes for AI business

In a radical strategic overhaul, Allbirds is divesting its footwear business while securing $50 million (€42.4 million) in new financing to acquire GPUs and rebrand as NewBird AI.

Euronews · Apr 15

Struggling shoe brand makes AI pivot and sees stock rise 300%

Allbirds announced a pivot from shoe manufacturing to artificial intelligence, causing its shares to surge over 300%. The company's stock price jumped from under $3 to over $10 following the surprising announcement. The Allbirds brand and legacy will continue under the ownership of American Exchange Group but continue under the…

The Independent UK · Apr 15

‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m

Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value

The Guardian - UK · Apr 2

Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale

For all the hype, the wool sneaker remained just a niche product popular within a tiny, well-heeled slice of the U.S. sneaker market.

Fortune · Apr 1

6 best snow boots to keep you warm and dry in the freezing weather

Heading off on a skiing holiday? Or just dodging the cold and rainy weather back home? I've got you covered.

Woman & Home · Feb 18

I wore the Allbirds Tree Runner Go on an active trip away, and they're the most comfortable pair of trainers I've ever tried

I put these trainers to the test on a recent trip to the Channel Islands, only to discover they're the most supportive pair I've tried

Woman & Home · Oct 3, 2025

How Allbirds plans to overcome having started as a fad

With shares down 95% since 2021, Allbirds is a definitely a show-me story for Wall Street.

Fortune · Aug 7, 2025