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MYSTERIOUS: 2 - What They Never Told You

A shoe company has taken $50 million to pivot to, of all things, GPU-powered AI infrastructure

The shoe's on the other foot.

PC Gamer

Allbirds shares surge over 550% as footwear firm trades shoes for AI business

In a radical strategic overhaul, Allbirds is divesting its footwear business while securing $50 million (€42.4 million) in new financing to acquire GPUs and rebrand as NewBird AI.

Euronews

Struggling shoe brand makes AI pivot and sees stock rise 300%

Allbirds announced a pivot from shoe manufacturing to artificial intelligence, causing its shares to surge over 300%. The company's stock price jumped from under $3 to over $10 following the surprising announcement. The Allbirds brand and legacy will continue under the ownership of American Exchange Group but continue under the…

The Independent UK

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‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m

Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value

The Guardian - UK

Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale

For all the hype, the wool sneaker remained just a niche product popular within a tiny, well-heeled slice of the U.S. sneaker market.

Fortune

6 best snow boots to keep you warm and dry in the freezing weather

Heading off on a skiing holiday? Or just dodging the cold and rainy weather back home? I've got you covered.

Woman & Home

I wore the Allbirds Tree Runner Go on an active trip away, and they're the most comfortable pair of trainers I've ever tried

I put these trainers to the test on a recent trip to the Channel Islands, only to discover they're the most supportive pair I've tried

Woman & Home

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How Allbirds plans to overcome having started as a fad

With shares down 95% since 2021, Allbirds is a definitely a show-me story for Wall Street.

Fortune

Jennifer Lopez's Mysterious Chunky White Sneakers Have Stumped the 'Marie Claire' Office

We demand answers.

Marie Claire

I Work Out 5 Times a Week - and These Sustainable Activewear Brands Really Hold Their Worth

Do your bit and sweat in planet-friendly kit.

Marie Claire

From the new Sambas to the best shoes for a soggy run – 64 trainers to tick every box

Want to know the best way to keep your kicks clean? Looking for a comfy pair that aren’t gross? We’ve got all your trainer questions answered

The Guardian - UK

Consumer brands like Warby Parker and Casper built the New York tech scene. Where did they go?

The rise of AI could create a consumer tech renaissance in New York.

Fortune

Best Allbirds trainers to invest in for winter

Allbirds’ water-repellent trainers are all you need for the wet and cold months ahead

Evening Standard

Jennifer Lopez Swaps Her Loud Luxury Birkins for Allbirds and White Sweatpants

The singer is rarely seen without Hermès on her arm.

Marie Claire

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news in one place.

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TechRadar

From Apple and Casio to recycling running shoes, how sustainable is fitness tech in 2024?

The use of recycled materials in outdoor tech is growing and it's clear why that is a very good thing all round.

Evening Standard

Best white trainers for women in 2025 from Nike, Adidas and more

These neutral-toned trainers transcend trends

Evening Standard

Best shoes for plantar fasciitis: Top trainers to boost support and ease pain

Tania Leslau road-tests the most cushioned soles for sore feet

Evening Standard

Best arch-support trainers for stability and comfort – tried and tested

Adding just the right amount of spring in your step

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Allbirds Tree Flyer 2 review: slow progress

Allbirds updated their tempo shoes, which now have better lockdown without sacrificing sustainability

USA Today Sports Media Group

Best July 4th holiday weekend golf sales

Save big this weekend with the best golf sales from brands like Nike, Adidas, DICK'S Sporting Goods and more.

USA Today Sports Media Group

Wordle today: Answer, clues for Thursday May 11 2023 word of the day

Some clues, tips, strategies to guess Wordle on May 11, along with the answer.

USA Today Sports Media Group

Wordle today: Answer, clues for Wednesday May 10 2023 word of the day

Some clues, tips, strategies to guess Wordle on May 10, along with the answer.

Marie Claire

Soft hiking is the latest viral TikTok trend - and it's inspired us to fall in love with walking

Forget the Hot Girl Walk, soft hiking is the new walking trend everyone is talking about.

Advnture

9 eco-friendly running brands to shop this Earth Day

Looking to tread lightly on the planet? Check out these 9 eco-friendly running brands making high quality gear with a low impact on the environment

The Guardian - AU

‘It’s fun, it’s versatile, it’s functional’: terry towelling’s time in the sun

Emerging designers are putting a sustainable twist on the quintessentially 70s fabric, that’s practical at the beach and playful off it

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