EXPLAINED: 10 | Vintage Vibes

Voices: Does Sydney Sweeney want to be the actor Gen Z loves to hate?

COMMENT: With her provocative advert for American Eagle jeans under fire for being ‘pro-eugenics’, the blonde, blue-eyed ‘Euphoria’ star seems unfazed about making controversy part of her personal brand, writes Emma Clarke

The Independent UK · Aug 3, 2025

American Eagle Doubles Down On Sydney Sweeney ‘Great Jeans’ Campaign Despite Outrage

"It’s giving 'I’m sorry you feel that way'."

Pedestrian.tv · Aug 2, 2025

American Eagle responds to criticism of Sydney Sweeney jeans campaign

American Eagle has defended Sydney Sweeney's denim advertising campaign with the company after it was hit with a backlash online.

BANG Premier · Aug 1, 2025

Trump Jr. flashes his daddy's genes in Sydney Sweeney American Eagle parody

Points of patriotism, I guess.

Creative Bloq · Aug 1, 2025

‘Cancel culture run amok’: White House responds to backlash over Sydney Sweeney jeans ads

White House communications manager Steven Cheung says that the liberal outrage over Sydney Sweeney’s American Eagle jeans commercial is "moronic” and “a big reason why Americans voted the way they did in 2024."

Euronews · Aug 1, 2025

“I’ve Never Been More Uncomfortable”: Heated Debate After Dunkin’ Donuts Releases New Ad

Gavin Casalegno seemingly glorified his bloodline with an air of superiority in the latest Dunkin’ commercial, released after the American Eagle’s campaign.

Bored Panda · Aug 1, 2025

Born in the USA: Is American Eagle really using whiteness to sell jeans?

Criticised by some for promoting the language of eugenics but defended by others for killing ‘woke advertising’, the much-loved teen denim brand is causing a stir

The Guardian - UK · Aug 1, 2025

Kardashian’s Skims Face Shapewear and *that* Sydney Sweeney Ad Reveal a Rise of Regressive Ideals Online

Inside the nostalgia for toxic beauty and politics

Marie Claire · Aug 1, 2025

Fox News covered the Sydney Sweeney ‘good jeans’ ad 28 times more than Epstein this week

According to a study by Media Matters, the conservative cable giant has discussed the Sydney Sweeney ad a total of 85 minutes on air while devoting just three minutes of coverage to the Epstein saga.

The Independent UK · Jul 31, 2025

“My Jeans Are Blee”: Doja Cat Roasts Sydney Sweeney’s Ad As Critics Slam It for ‘Supremacy Propaganda’

Some see Doja Cat’s sudden reappearance on social media–amidst an ongoing hiatus from the music scene–as motivated by jealousy.

Bored Panda · Jul 31, 2025