UNBELIEVABLE: American riviera org - The Untold Story

Meghan, Duchess of Sussex didn't like 'word salad' American Riviera Orchard

Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name was a "word salad".

BANG Premier · Apr 22, 2025

Meghan Markle reveals surprising reason behind renaming her lifestyle brand As Ever

The former royal renamed her business As Ever after running into trademark issues

The Independent UK · Apr 22, 2025

Meghan labels her old brand name American Riviera Orchard a ‘word salad’

The Duchess of Sussex renamed her business As Ever after running into trademark issues

Evening Standard · Apr 22, 2025

Meghan Markle shares rare glimpse of Princess Lilibet in American Riviera Orchard rebrand

Meghan recently announced the name change of her lifestyle brand to As Ever

The Independent UK · Feb 18, 2025

Meghan, Duchess of Sussex, renames lifestyle brand

Meghan, Duchess of Sussex is changing the name of her lifestyle brand from American Riviera Orchard to As Ever.

BANG Premier · Feb 18, 2025

If You Want to Buy Jellies and Jams, Napkin Rings, and Recipe Books from Meghan Markle, You're In Luck

Here’s what we know about Meghan’s new lifestyle brand American Riviera Orchard—including the poignant reason why she likely chose to hard launch it yesterday.

Marie Claire · Mar 15, 2024