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EXPLAINED: 2 - The Real Truth

iPhone Upgrade Program: everything you need to know

With the iPhone Upgrade Program you can get a new iPhone every year, with little to no upfront cost.

TechRadar

iPhone 16 release date just teased by new Apple Store opening

iPhone 16 should arrive within 3 weeks, and that could tie into the launch of a brand new Apple Store in Sweden.

Tom’s Guide

Apple Introduces Homepod Mini In Midnight With Recycled Mesh.

Discover the compact and stylish HomePod mini in midnight by Apple, offering impressive sound quality, Siri integration, and smart home functionalities.

Top News

From analysis to the latest developments in health,
read the most diverse news in one place.

People are stealing Apple's software right from under its nose — crafty pirates are AirDropping apps from Apple Store Macs

The internet is awash with reports that people are stealing Apple's software from stores using AirDrop.

iMore

The Beats Solo Buds are now available from the online Apple Store in four colors including the gorgeous Transparent Red

The new Beats Solo Buds are now available to buy from the online Apple Store.

iMore

I didn't believe the hype about this Apple TV Plus show — I was so wrong, don't make the same mistake I did

Don't sleep on this brilliant Apple TV Plus show.

iMore

AirPods not charging? Here's the fix!

Are your AirPods not charging? Here are some tips to try and fix your Apple earbuds.

iMore

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Apple's next design trick? Building a Modern-day pyramid in Malaysia

Apple is readying its first Malaysian Apple Store and it's a design marvel.

iMore

Someone made a LEGO Apple Store including a removable roof, glass walls, and a slew of iconic products – and you could too

You could one day be able to build a LEGO Apple Store if this project gets enough backers.

iMore

Apple will now offer you more for your iPhone if you’re upgrading to iPhone 15 — but only for a limited time

The Apple Store is now offering more trade-in value for iPhones, until June 3.

iMore

After “a year of negotiations with Apple management that yielded unsatisfactory outcomes”, the first unionized Apple Store is looking to strike

The first unionized retail Apple Store is set to strike after a year of negotiations with Apple.

iMore

Apple Store Workers In Towson Vote To Authorize Strike

Apple Store workers in Towson, Maryland, unionize, while New Jersey's attempt fails. Labor unrest at Apple stores reflects broader trends in worker empower...

Top News

Apple ends a tradition held since 1977 with new 2024 iPad Pro, iPad Air 6

If you’re planning on buying the new iPads and you’re hoping for some stickers, we’ve got bad news.

iMore

Apple store goes down ahead of 'Let Loose' iPad event

Apple's 'Let Loose' event is kicking off shortly, and the online store has gone down for updates in anticipation.

iMore

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TechRadar

Apple's new Pride Collection heralds the launch of iOS 17.5 with dynamic wallpaper

Apple is releasing a wrist band for the Apple Watch on May 22nd plus a moving wallpaper for iPhones and iPads soon.

iMore

You can now buy an Apple Watch Ultra 2 refurbished directly from Apple — here’s why it’s a good time to upgrade

Apple Watch Ultra 2 is now available refurbished at the Apple store, which means you can get a restored Apple Watch with official parts for cheaper.

iMore

New Jersey Apple Store of 104 employees files to Unionize after a year-long pause on efforts

A New Jersey Apple Store has petitioned to unionize, asking Apple not to interfere in the process.

iMore

Apple has been accused of punishing Apple Store employees for showing support for Palestine

Apple has been accused of punishing Apple Store employees for showing support for Palestine in an open letter signed by over 300 employees.

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iMore

Steve Jobs asked the CEO of Louis Vuitton for advice when designing the retail experience at the very first Apple Store

Steve Jobs asked advice from Louis Vuitton's CEO before opening the first-ever Apple Store.

iMore

I bought Zeiss optical inserts for Apple Vision Pro — here’s a complete guide of how you can too

People who require vision correction can still use Apple Vision Pro, but they'll need to spend another $150 on Zeiss optical inserts. Here's everything you need to know about the process.

iMore

Buying an M3 iMac just got even cheaper — if you're willing to go with a refurbished model

You can now pick up a refurbished M3 iMac from the Apple Store and save around 15% off the price you'd pay for a new one.

iMore

Virtual Apple Store visits in Vision Pro could make brick-and-mortar stores obsolete, if this patent bears fruit

A new patent has revealed a virtual Apple Store to shop at in Apple Vision Pro that could mean not needing to go to a physical store again.

iMore

I used to teach classes at the Apple Store and here's why everyone should try a Today at Apple Photo Tour at least once

The iPhone camera is getting better and better every year, and Today at Apple can help you discover new features and unlock your creativity to make the most of it.

iMore

Cleaning a stranger's earwax out of the AirPods from Hell — a gross behind the scenes look at life in an Apple Store: Tales from the Genius Bar

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

Tom’s Guide

Apple Vision Pro users are already returning their headsets — here’s why

Apple Vision Pro users are falling out of love with their headsets, and are returning to the Apple Store before it's too late.

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