SHOCKING: 10 | Mind Blowing Facts

Xbox has officially (kind of) become XBOX because apparently we weren't typing loud enough

Xbox goes all-caps officially after a clever social media poll, and fans are loving it.

Windows Central · May 16

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title — I can't believe this is what players want the Xbox name to look like

Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of Microsoft's gaming brand was clear.

Windows Central · May 14

'Holy crap! They are doing it!' — Xbox introduces highly requested Gamerscore feature

Xbox has announced new console changes that Xbox Insiders can test today, including the newly introduced tiered Gamerscore badges that were requested by fans.

TechRadar · May 14

"Too many of us are eager to take Xbox for granted": Despite sentiment online and fears for the future — I've never been happier and more satisfied to be an Xbox gamer.

It's Schrödinger's Xbox. Simultaneously dead, and simultaneously feeling more alive than ever. Despite mainstream negative sentiment towards Xbox and Microsoft in general, I've never been happier to be a gamer in this ecosystem. On paper, everything is better than ever, but fears for Xbox's long term viability as an ecosystem…

Windows Central · May 7

Microsoft's Xbox architect Jason Ronald says we'll see more of Project Helix "later this year" — we'll know more about the next Xbox console before long

Microsoft's Xbox architect Jason Ronald says we'll get to see more of the next Xbox console, Project Helix, later this year.

Windows Central · May 7

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green"

Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s ongoing brand refresh under CEO Asha Sharma. The new startup sequence embraces nostalgia and continues Xbox’s return to a more distinct visual identity.

Windows Central · May 6

Xbox rightly bins lame AI Copilot concept in bid to win back fans

Gaming sidekick gets kicked out

T3 · May 6

Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans

Sharma took over as Xbox CEO in February after Phil Spencer retired following 38 years at Microsoft.

Tom’s Hardware · May 6

Xbox CEO introduces new boot-up sound after executive overhaul, but it sounds pretty close to the current one

Microsoft's making further changes

GamesRadar · May 6

Xbox CEO just scrapped Copilot AI for consoles — and I couldn't be happier

Xbox CEO Asha Sharma just announced that development for Microsoft Copilot AI on consoles has been abandoned.

Tom’s Guide · May 6