REVEALED: 2 | Vintage Vibes

How Patanjali rode on the shoulders of Big Media

On television, we’ve seen Baba Ramdev contort, stretch, do headstands, and walk on his hands. We’ve seen him compete in push-up contests with students, and close his eyes dramatically when shown a photograph of a Bollywood actress wearing a bikini. 

Newslaundry · Nov 29, 2023

TV Newsance 228: Vivek Agnihotri’s The Vaccine War promotions aka fact-free primetime TV interviews

It’s that time of the year when our usual suspects turn into marketing agents for the promotion of Vivek Agnihotri’s latest film. While Manipur simmered with tension, and BJP MP Ramesh Bhiduri got “rewarded” for his communal tirade in the Parliament, our primetime TV news anchors were busy promoting The…

Newslaundry · Sep 30, 2023

Love-jihad is defaming Islam, Muslims must oppose it: Baba Ramdev

Yoga guru Baba Ramdev was in Delhi on Friday to launch new products as part of his Patanjali group’s expansion plans. He spoke to Kumar Shakti Shekhar on a number of social, political and religious issues which are currently making headlines. Edited excerpts.

The Times of India · Jun 17, 2023

‘Don’t keep asking such questions’: Baba Ramdev snaps at journalist when asked about fuel price hike

“Don’t keep asking such questions. Am I your contractor who has to keep answering your questions?”

Newslaundry · Mar 31, 2022

Should you invest in the Ruchi Soya FPO?

Edible oil firm Ruchi Soya, which is owned by Baba Ramdev-led Patanjali, will hit the market with its follow-on public offer (FPO) on Thursday, March 24, 2022 to raise up to Rs 4,300 crore, and conclude on March 28.

The Times of India · Mar 21, 2022

When violations aren’t penalised: The legality of the Patanjali advertising tsunami

Over the course of the past week, Baba Ramdev’s Patanjali Ayurved has been plastering leading English and Hindi newspapers with advertisements for ayurvedic medicines that purportedly cure diabetes, reduce cholesterol and provide “instant benefit” for medical conditions such as fatty liver and liver cirrhosis.

Newslaundry · Feb 12, 2022