FORGOTTEN HISTORY: Birds eye - The Untold Story

Traditional Aunt Bessie given a ‘glow up’ in Yorkshire pudding rebrand

The well-known image of an elderly woman with tied hair stirring a bowl of batter has been replaced

The Independent UK · Oct 2

I tested 7 supermarket fish fingers to find the best – and it wasn’t Birds Eye

I pitted Birds Eye fish fingers against supermarket own-brand options

The Independent UK · Sep 25

Urgent recall for popular Birds Eye frozen food over allergy risk

FSA reveals a Goodfella’s garlic bread product contains milk but ingredient not mentioned on label

The Independent UK · Feb 6, 2025

Formula for the ‘perfect’ fish finger sandwich revealed

Poll of 2,000 adults found that there were a number of requirements for the ultimate fish finger sarnie

The Independent UK · Oct 5, 2023

Peas corp: how a UK co-op gets peas from field to freezer in 150 minutes

All systems are go at the GPS-guided operation that supplies 42,000 tonnes to Birds Eye

The Guardian - UK · Jul 30, 2023

Birds Eye fans say frozen 'hot girl' snack looks 'disgusting'

"Is it April Fools Day?"

Liverpool Echo · Jun 12, 2023

I did a big shop at the less talked-about supermarket families are turning to for 'unbeatable deals' - some of the prices were incredible

Some of the items were half the price of what you'd pay elsewhere

Manchester Evening News · May 20, 2023

Asda, Sainsbury's, Tesco, Co-op and Morrisons send 'do not eat' alerts and recall certain products

Shoppers are urged not to consume a number of items - and the list includes Cadbury branded desserts, goats cheeses, cereal and a Birds Eye product

Nottingham Post · May 14, 2023

Tesco and Iceland recall popular Birds Eye frozen food product over 'incorrect' food in packs

Birds Eye has recalled one of its more popular products because some packs contain 'undeclared egg and milk' through a manufacturing error

Chronicle Live · Apr 17, 2023

Supermarkets recall cereal, curries and other items with health warnings

Tesco and Iceland are among retailers recalling some items

Wales Online · Apr 15, 2023