UNCOVERED: Bisto | History Defined

Shoppers flock to sweet treats inspired by US trends, Mr Kipling owner says

Mr Kipling and Bisto owner Premier Foods said there were signs of shoppers switching back to brands.

Evening Standard · Jul 17, 2025

Premier Foods reveals rising profits amid stronger Mr Kipling sales

Premier Foods, which also owns Ambrosia and Bisto, reported that overall revenues grew by 3.5% to £1.15 billion.

The Independent UK · May 15, 2025

Gravy cocktail, anyone? Wallace & Gromit’s cheese-free dining venture is far from cracking

At Bisto and Aardman’s new pop-up floating restaurant you can pour gravy over your pudding or down a gravy drink – but where’s the cheese board, Gromit?

The Guardian - UK · Feb 11, 2025

Shoppers frustrated as gravy now costs more than £5 in supermarkets

The price of Bisto is rising rapidly across the UK

Wales Online · Mar 9, 2023

Shoppers fume as price of Bisto gravy surges to record high of £5

Whilst the widely-used gravy granule brand isn't the only brand to be hit by wild levels of inflation, Sunday dinner lovers are complaining about mammoth price rises.

Chronicle Live · Mar 8, 2023

Shoppers 'disgusted' as price of Bisto gravy hits record £5 high in stores

Whilst Bisto is not the only brand to be hit by inflation, as it is so beloved by the British public, price rises are going to be noticed

Daily Mirror · Mar 8, 2023

'I compared £4.50 Bisto to Asda, Tesco and Sainsbury's gravy - there's a clear winner'

Bisto is officially Brits' favourite gravy brand but with many outraged by the rising prices, own brands at Asda, Tesco and Sainsbury's were put to the test to see if they compare

Daily Mirror · Feb 26, 2023

Asda shoppers in disbelief over 'ridiculous' price of Bisto gravy

Other Facebook users have commented on the post, saying that they wouldn't buy the product "out of principle"

Nottingham Post · Feb 25, 2023

ASDA shoppers ask 'when will the madness end?' after spotting price of Bisto gravy granules

"One of the most ridiculous things I’ve seen whilst out shopping today. When will this madness end?"

Manchester Evening News · Feb 24, 2023

Shoppers fuming at 'ridiculous' Bisto gravy price ask when the 'madness' will end

After coming across the popular product on shelves, shoppers have expressed their anger at how pricey it is.

Daily Record · Feb 23, 2023