UNBELIEVABLE: 2 | History Defined

Online fashion retailer Shein’s UK sales leap by a third to more than £2bn

Profits rise 56% to £38.2m in 2024 as company overtakes British rival Boohoo and closes in on Asos

The Guardian - UK · Aug 15, 2025

Boohoo founder should be investigated over debt collection, says Mike Ashley

Mr Ashley’s Frasers Group – which owns an almost 29% stake in Boohoo – said it had ‘very serious concerns’ over reports about Mahmud Kamani’s conduct.

Evening Standard · Aug 14, 2025

What you need for barre: Get kitted out for the ballet-inspired fitness trend

Raise the barre on your ballet-inspired workout wardrobe

Evening Standard · May 27, 2025

New name but same old struggles for Boohoo

Rebrand to Debenhams won’t solve the company’s issues – the retailer may simply have already had its day in the sun

The Guardian - UK · Mar 11, 2025

Boohoo rebrands as Debenhams amid drop in youth labels’ sales

Chief executive says sales figures are down by more than a fifth but its brands still carry ‘significant potential’

The Guardian - UK · Mar 11, 2025

Boohoo Group rebrands as Debenhams after overhaul at department store brand

The Boohoo brand will continue, as will other fashion brands owned by the group, such as Karen Millen and PrettyLittleThing.

Evening Standard · Mar 11, 2025

Boohoo rebrands as Debenhams with surprise recovery strategy explained

Other fashion brands owned by the group include Karen Millen and PrettyLittleThing

The Independent UK · Mar 11, 2025

Boohoo renames itself Debenhams in major revival of former department store brand

The Debenhams name dates back to 1778 when William Clark opened a drapers store on Wigmore Street

Evening Standard · Mar 11, 2025

The glaring problem with PrettyLittleThing’s rebrand

COMMENT: PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s just more evidence of the void at the heart of fast fashion

The Independent UK · Mar 7, 2025

Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act

It’s the fashion equivalent of an influencer getting her lip filler dissolved, says India Block

Evening Standard · Mar 6, 2025