UNCOVERED: Bread ahead | History Defined

Has Bread Ahead really risen too much for Borough Market?

The hugely popular bakery is being kicked out after becoming ‘too successful’ — but its owner is fighting back, reports Chris Blackhurst

Evening Standard · Oct 10

Making too much dough? Why Bread Ahead’s success at London’s Borough Market now has traders worried

IN DEPTH: As the news spreads of the potential closure of Bread Ahead, customers and vendors are asking Suha Kidwai whether success is no longer part of the recipe for survival

The Independent UK · Sep 19

Baker ordered to leave Borough Market for being 'too successful' wants public apology: 'Say it was a mistake'

Owner Matthew Jones told The Standard his business was being kicked out of the famous London market due to ‘tall poppy syndrome’

Evening Standard · Sep 11

The best hot cross buns in London bakeries this Easter, from Toklas to Jolene

The finest doughy delights in the capital

Evening Standard · Apr 6, 2022