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INSANE: 2 | Rare Historical Photos

‘Panic and rash decision-making’: ex-Bud Light staff on one of the biggest boycotts in US history

A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the company’s response

The Guardian - US

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

Mulvaney faced anti-trans backlash in April after partnering with the Anheuser-Busch beer company

The Independent UK

Commanders renew relationship with Bud Light

Bud Light becomes the exclusive beer partner of the Commanders.

USA Today Sports Media Group

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Target says backlash against LGBTQ+ Pride merchandise hurt sales

Conservative hostility over Target's Pride merchandise took a material hit to the company's sales, indicating a broader trend in backlash against companies for supporting the LGBTQ+ community.

WEKU

Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it

In highly polarized times, no matter the cultural or political issue, broadly, 45% support you, 45% are against you, and about 10% are undecided.

Fortune

AB InBev Delivers Mixed Q2 Results As Bud Light Controversy Continues

The world’s largest brewer beat net income expectations but came in light on revenue.

Kiplinger

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

WEKU

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Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Anheuser-Busch InBev revenue fell 10.5% in last three months following controversy over partnership with trans influencer

The Guardian - US

How Bud Light Marketing Controversy Could Affect Share Price

Analysts expect Anheuser-Busch InBev to report second-quarter (Q2) revenue of $15.37 billion

Zenger

Lollapalooza 2023 headliners: Who’s performing, set list predictions

Several big names will headline the festival in Grant Park Aug. 3-6. Here’s our best guess of what they’ll play.

Chicago Sun-Times

DeSantis cornered on his Bud Light boycott after threatening legal action over stock drop

Florida’s governor wants to investigate the hit to state pension funds after he joined anti-trans backlash

The Independent UK

Anheuser-Busch kickstarts mass layoffs

The news comes amid a tumultuous year for the company, and after Bud Light lost its title as top beer in the US

Salon

Anheuser-Busch set to sack hundreds as Bud Light boycott bites

After Bud Light lost a good quarter of its customers, its U.S. parent claims the restructuring is necessary to keep it on the path for “future long-term success.”

Fortune

Progressives' embrace of Disney in battle with DeSantis over LGBTQ rights comes with risks

The battle between The Walt Disney Co. and Florida Gov. Ron DeSantis over LGBTQ rights and whether those rights should be acknowledged – let alone taught – in schools has spurred an unlikely alliance between progressives and one of the world’s biggest entertainment companies.

The Conversation

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Zenger

Beer Brand Bud Light’s Shares Fall As Controversy And Competition Impact Sales

‌Controversial Partnership with Trans Activist and Potential Battle With Florida Governor Impacts Beer Brand's Popularity ‌

Zenger

Christie Slams DeSantis’ Lawsuit Against Bud Light In Advertising Dispute

Former NJ Governor Christie criticizes DeSantis' lawsuit against Bud Light over advertising decisions.

Salon

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

The Independent UK

Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

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St. Louis Post-Dispatch

Modelo's rise to No. 1 beer was no fluke, even with the Bud Light controversy

The controversy over transgender influencer Dylan Mulvaney helped Modelo Especial overtake Bud Light as America's No. 1 beer, but the Mexican lager's rise is no fluke. Its mainstream success was years in the making.

McClatchy Washington Bureau

It’s trans adults, too: GOP candidates now back trans medical restrictions for all ages

Donald Trump had recently finished a familiar riff about banning gender transition surgery for children when the former president, speaking to an audience of Evangelical voters, moved on to something new: a policy that would affect transgender adults.

The Independent UK

CNN apologises for misgendering trans influencer Dylan Mulvaney

The network faced a backlash of its own after national correspondent Ryan Young misgendered the 26-year-old influencer twice

The Independent UK

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash

Mulvaney claimed recently Bud Light failed to support her amid transphobic backlash over campaign

Tribune News Service

Editorial: Travis Kelce proves he’s above hateful GOP politicians trying to destroy Bud Light

We commend Kansas City Chiefs tight end Travis Kelce. His recent choice to appear in a new ad for Bud Light could not have been an easy decision.

Axios

The staying power of the Bud Light boycott

The ferocity of this particular boycott is due to the brand's misalignment with key consumers, easily accessible competitors and the poor corporate response.

Fortune

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

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