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FORGOTTEN HISTORY: By rotation | History Defined

Move Over, Fast Fashion—The Rise of Archive Economy Just Made Your Wardrobe Fashion’s New Power Source

Why the smartest investment in fashion might already be at home.

Marie Claire · Apr 4

It’s hard to argue with fashion’s latest recession indicator

The once fun and aspirational Lyst Index has revealed a decidedly dreary state of affairs

Evening Standard · Feb 4

Is Diwali London's most glamorous night of the year?

The Hindu festival of lights has become a prime time for lavish parties, major fashion moments and celebrity spotting

Evening Standard · Oct 13, 2025

From analysis to the latest developments in health,
read the most diverse news in one place.

Here’s how Lady Gaga fans can look fabulous for her London gigs

Ahead of her O2 shows, By Rotation and viagogo have launched a brand new collection enabling fans to curate the look of their dreams

Evening Standard · Sep 23, 2025

The Celine Phantom is the Latest Y2K It-Bag to Make a Stylish Comeback

It's been 14 years since Phoebe Philo released the cult design

Marie Claire · Aug 10, 2025

11 of the best clothing rental services: a luxurious wardrobe upgrade without the investment

Experience the convenience of renting high-end fashion at affordable prices and without commitment

Woman & Home · Aug 8, 2025

How are Trump’s tariffs affecting the fashion industry?

The fluctuating situation in the US is having very real consequences

Marie Claire · Apr 23, 2025

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18 pioneering women in business share the female founded brands they admire most

Meet your new favourites

Marie Claire · Mar 8, 2025

Wondering what to wear to Diwali? These 10 pieces are sure to sparkle for the festival of lights

Show stopping pieces for all occasions

Marie Claire · Nov 1, 2024

The world’s largest high fashion rental shop is opening in Mayfair — in time for Christmas party dressing

By Rotation’s five-storey ‘House of ByRo’ set to become London’s last minute party dressing saviour

Evening Standard · Oct 23, 2024

Airbnb is offering £150 towards your wedding outfit if you are travelling to these destinations

There is help at hand to avoid fashion faux pas this year – and save money in the process

The Independent UK · Aug 19, 2024

How to save money on your wedding guest outfit

It can cost a fortune to attend a wedding, but there are savvy ways to save if you plan what to wear, says Claire Spreadbury.

The Independent UK · Jun 13, 2024

How to get involved with London Fashion Week (even if you haven’t got a ticket to any shows)

Haven’t got a ticket to any shows? Fear not, Amy Francombe has rounded up all the ways you can get into London fashion week

Evening Standard · Feb 14, 2024

The best party dresses to rent this festive season

Is fashion rental all it's cracked up to be? Victoria Moss looks at the pros and cons for this party season

Evening Standard · Nov 27, 2023

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news in one place.

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Evening Standard · Nov 23, 2023

Lidl launches Christmas jumper range that can be rented for just £2

Lidl is still selling this year's jumper for £7.99

The Guardian - UK · Nov 23, 2023

Lidl tempts green shoppers with Christmas jumper loan scheme

NSPCC to receive profits from £2-a-day service that aims to avoid environmental cost of fast fashion

Evening Standard · Jul 19, 2023

Best reliable fashion resale platforms: Top sites to shop for designer clothing discounts

Upgrade your wardrobe for a fraction of the price

The Guardian - UK · Jul 12, 2023

‘It cost £191 and I’ve made £1,000’: four women on the dresses making them a fortune

There has been a huge rise of peer-to-peer lending online, where people borrow clothes directly from one another. For some, it can be a lucrative side hustle and a way to pursue bigger dreams

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news in one place.

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Woman & Home · Jun 30, 2023

Dame Helen Mirren is renting her favorite red carpet dresses out at dirt cheap prices for important reason

Helen Mirren has listed two of her beloved designer dresses, including one she wore to a London film premiere, on a clothing rental app

Evening Standard · May 5, 2023

Best designer handbag rental and subscription services

Say hello to your new arm candy for a fraction of the price

Wales Online · Apr 27, 2023

How prices compare when renting clothes on different platforms

Many people will rent clothes now instead of buying for special events

Marie Claire · Mar 22, 2023

We just hosted the beauty party of the year—here's what happened at our Prix D'Excellence Awards

Earlier this week, we hosted the Marie Claire UK Prix D'Excellence Awards—the world's most prestigious beauty awards. Here's everything you should know...

Wales Online · Jan 29, 2023

‘I started a clothes rental service from my mum’s front room and now we sell and rent clothes all across the UK’

Hannah May Jones, 30, started renting clothes from her mum's front room and has now taken her on board in the business

Evening Standard · Dec 6, 2022

The best party dress rental services in London

Circular fashion at its finest

Daily Mirror · Oct 22, 2022

Mum, 35, makes £5,000 a month by renting out her clothes and accessories

The Sunday People has spoken to people who have found that anything – from children's clothes to kitchen equipment – is rentable. You can also read some tips to make some extra money

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