HISTORICAL FACTS: Daniel contos | History Defined

Fashion feud: Adidas aims to tear stripes off White Fox

One of the biggest fashion retailers in Australia and one of the world's largest sportswear brands are set to face off in a battle over stripes on clothing.

AAP · Oct 9

Adidas sues Australian label White Fox over ‘deceptively similar’ four-stripe clothing

Sports clothing brand bought allegedly trademark-contravening clothes and copies of ubiquitous White Fox bus ads to present in court

The Guardian - AU · Oct 6

What’s up with White Fox? How ‘Hotmail viral’ marketing helped the fashion brand win over gen Z

Outdoor advertising is just a very visible tip of the rapidly growing fast fashion brand’s sales efforts, which also include a university student influencer program

The Guardian - AU · Apr 21, 2025