Armour? Power? ‘Walk-on fits’ bring moment for fashion set at Wimbledon Naomi Osaka leads way in making bold sartorial statements just before a tennis match – but she is not alone The Guardian - UK · Jul 3
When a football manager’s wardrobe says more than his tactics From flannel shirts to herringbone tailoring, Pep Guardiola’s stylistic pivot hints at a man renegotiating his identity in the twilight of his footballing era The Guardian - UK · Mar 27
Tennis is serving! How the US Open went high fashion Carlos Alcarez in Barbie pink, Naomi Osaka crowned with rosebuds – tennis is becoming a hot ticket in the fashion world. And this time it is emerging not heritage brands dominating play The Guardian - UK · Sep 8, 2025
Introducing Cardio Couture: Behind The Rise of Luxury Sports Kit, Where Fitness Meets High Fashion From ready-to-wear to accessories, fashion has entered its sports era. Marie Claire · Aug 4, 2025
Three stripe fever! Why every single Londoner is wearing Adidas right now Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and how long it can really last Evening Standard · Jul 11, 2025
The Rise of Cardio Couture: Where Fitness Meets High Fashion From Celine's pilates sets to Gucci's tennis racket, luxury fashion brands have entered their sports era Marie Claire · Jun 23, 2025
Makers of ‘spray-on’ trainers hoping to strike gold at the Olympics Swiss company On will make history in Paris and is challenging the sneaker superbrands The Guardian - UK · Jul 20, 2024
Three-piece suit or navy normcore? Euros managers’ sartorial statements Come for the live action, stay for the double-breasted get-up of Poland’s Michal Probierz as football and fashion collide The Guardian - UK · Jun 17, 2024
Tenniscore: centre-court chic smashes it this fashion season As a new movie starring Zendaya puts the tennis on the big screen, the sport that brought us Lacoste and Fred Perry is inspiring today’s style players The Guardian - UK · Apr 28, 2024
Is there a market for a £360 replica football shirt? One luxury brand thinks so Prepare for more team colours on the high street, because ‘sport/fashion has exploded into the mainstream’, according to one fashion expert The Guardian - UK · Apr 20, 2024
The perfect fit: how sport and fashion became a dream team Gucci tennis bags at Wimbledon, Arsenal stars on Burberry’s front row … the link between the stadium and the catwalk is closer than ever The Guardian - UK · Oct 28, 2023
Can Stan Smith trainers survive the attentions of Matt Hancock? The former health secretary wore a pair of the Adidas classics as he left the jungle after under-fire Balenciaga launched their own tie-in. Is there any coming back? The Guardian - UK · Dec 2, 2022
I’m with the brand! How merch saved the music industry No longer limited to cheap T-shirts, music merchandise is a multibillion-dollar business – influencing fashion houses and helping smaller artists stay afloat The Guardian - UK · Oct 21, 2022