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UNCOVERED: David falk - Caught on Camera

VIDEO: An exclusive interview with longtime Michael Jordan agent, David Falk

Falk discusses the success of the Nike and McDonald's Super Bowl commercials featuring Jordan and Larry Bird.

USA Today Sports Media Group

From ‘Air Jordan’ to ‘Hare Jordan’: David Falk, longtime agent of Michael Jordan, talks back-to-back Ad Meter wins in early 1990s

The longtime agent of Michael Jordan and marketing pioneer sat down with USA TODAY Ad Meter at SEICon in Las Vegas, Nevada.

USA Today Sports Media Group

Former Celtic Evan Turner on when he met Michael Jordan for the first time

ET attended a birthday celebration for Jordan's agent, David Falk, and was surprised to see Jordan there.

USA Today Sports Media Group

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Legendary NBA agent David Falk on the state of free agency today

Not so crazy about modern free agency? Falk isn't either.

USA Today Sports Media Group

How true is the movie Air? Here's everything that didn't happen in real life

How true is the movie Air? Real stories translated into movies are always embellished - here's everything in Ben Affleck's Air that didn't actually happen.

GoodToKnow

In 'Air,' Michael Jordan's silence speaks volumes about the marketing of Black athletes

The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all.

The Conversation

‘Air’ entertaining movie to watch, but it raises deep questions upon reflection

The movie is about Nike’s signing of NBA rookie Michael Jordan to a shoe contract in 1984, but it’s also about the glorification of pursuing the god of profit at the expense of morality.

Chicago Sun-Times

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Behind Michael Jordan’s Nike deal, ‘Air’ shows how his parents helped make shoe history

Michael Jordan’s legacy looms large in “Air,” the new film about his endorsement deal with Nike that launched the Air Jordan sneaker and one of the most successful partnerships ever.

Tribune News Service

Fact vs Fiction: AIR — did Michael Jordan prefer Adidas to Nike?

Plus, how accurate was AIR about a particular NBA rule and a character’s link to a historic figure. We give you the specifics.

WhatToWatch

Air: Where You've Seen The Stars Of Ben Affleck And Matt Damon's New Movie Before

Air has arrived with plenty of stars that you have probably seen elsewhere. Here's why you might recognize them.

Cinemablend

AIR: See the cast of Ben Affleck’s new Nike movie compared to real-life counterparts

Ben Affleck nails it as Nike founder Phil Knight.

USA Today Sports Media Group

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