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UNCOVERED: Direxion - The Untold Story

New Leveraged ETFs Are Just More ‘Bull Crap’ to Me. Here’s the Real Red Flag Investors Are Missing.

Direxion just launched four new 2x leveraged ETFs. I’m sick of investors chasing leverage – and here’s why.

Barchart

Improving Economic Signals Drives Participation In Direxion's Daily Retail Bull 3X Shares RETL ETF

With the economy struggling from elevated prices and the Trump administration's tariffs, circumstances have not been particularly pleasant for consumers. It's no surprise, then, that the SP Retail Select Industry Index has been a relative underperformer. Since the start of the year, the retail sector benchmark has gained less than…

Benzinga

Healthcare Relevancies Clashes With Premium Valuations For Direxion's LLY-Focused ELIL, ELIS ETFs

In terms of sheer relevance, it's difficult to think of a more relevant sector than healthcare — and within this vast ecosystem, only an elite few occupy the same neighborhood as pharmaceutical giant Eli Lilly and Company (NYSE:LLY). In November 2025, Eli Lilly became the first trillion-dollar pharmaceutical company, mostly…

Benzinga

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Consumer Tech Juggernaut Apple's Dynamic Ascendancy Fosters Unique Opportunities For Direxion's AAPU, AAPD ETFs

Undeniably, a pivotal advantage that consumer tech giant Apple Inc (NASDAQ:AAPL) freely wields is its popular and powerful brand. Once known as a quirky computer company, Apple has become synonymous with the smartphone and digital device revolution. Even as competitors moved in, the company has been able to retain its…

Benzinga

SEC's Leveraged ETF Crackdown Opens A Power Vacuum — Who Wins When 5X Gets Frozen?

The race to launch the next generation of ultra-leveraged ETFs has slammed into a regulatory wall, jolting one of the fastest-moving corners of the $8 trillion ETF industry. The SEC’s warning letters to nine issuers, including ProShares, Direxion, and GraniteShares, effectively put the brakes on plans for products promising as…

Benzinga

Advanced Micro Devices' Latest Meltdown Heightens Speculative Fervor For Direxion's AMUU, AMDD ETFs

Depending on when the inquiry is asked and to whom, Advanced Micro Devices Inc (NASDAQ:AMD) is either a critical player in artificial intelligence — and thus deserves a strong valuation premium — or is an overplayed enterprise that has long overstayed its welcome. Both sides offer compelling arguments, which makes…

Benzinga

Netflix's Dominance Finally Encounters Serious Inquiries, Bolstering Intrigue For Direxion's NFXL, NFXS ETFs

Carrying the benchmark for modern entertainment content, Netflix Inc. (NASDAQ:NFLX) can arguably be referred to as the only streaming service with true global penetration. According to the company's website, its programs reach over half a billion people in more than 190 countries. In many ways, Netflix is synonymous with streaming…

Benzinga

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A 'Magnificent' Rally Raises Both Intrigue And Questions For Direxion's QQQU, QQQD ETFs

On the surface, the headlines largely speak for themselves. In late October, the total market capitalization of the Magnificent Seven — a group of elite tech juggernauts — jumped past the $22.2 trillion level. Leading the surge was semiconductor giant Nvidia Corp. (NASDAQ:NVDA), which crossed the $5 trillion valuation mark…

Benzinga

Escalating Geopolitical Tensions Place Direxion's DFEN ETF In The Market's Hot Seat

On the surface, recent news that the Trump administration has been collaborating with Russia to devise a new peace plan for Ukraine potentially offers hope. Steve Witkoff, serving as Trump’s envoy, is spearheading the drafting of the agreement and has held extensive talks with Russian envoy Kirill Dmitriev, according to…

Benzinga

Shifting Economic Sands Paint An Intriguing Canvas For Direxion's Oil-Focused GUSH, DRIP ETFs

Based on the common principles of supply and demand, President Donald Trump's decision to end the federal electric vehicle tax credit on Sept. 30 should have represented a boon for the oil industry. After all, with fewer incentives available — combined with the many inconveniences of EV ownership, such as…

Benzinga

Direxion's GOOGL-Focused Bull And Bear Funds Grab The Limelight Ahead Of Alphabet's Earnings

As one of the top technology enterprises in the world, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) will command a massive audience when it releases its quarterly earnings report on Wednesday, July 23, after the closing bell. Analysts will be looking for earnings per share of $2.17 on revenue of $93.72 billion, a…

Benzinga

Broadcom Struggles Amid Steep AI Correction, Raising Awareness Of Direxion's AVL, AVS ETFs

As one of the world's top designers, developers and manufacturers of semiconductor and infrastructure software products, Broadcom Inc (NASDAQ:AVGO) has naturally enjoyed a strong performance in the market. Since the beginning of this year, AVGO stock gained almost 47%, easily outpacing the Nasdaq Composite's run of 18.43% during the same…

Benzinga

Amazon's Slow March Forward May Get A Political Boost, Drawing Attention Toward Direxion's AMZU, AMZD ETFs

As one of the biggest tech juggernauts and a dominant leader in e-commerce, Amazon.com Inc. (NASDAQ:AMZN) has long represented a reliable investment. On paper, this reputation hasn't really changed, with AMZN stock gaining over 11% on a year-to-date basis. However, this performance falls noticeably short of the SP 500's run…

Benzinga

Nvidia's Upcoming Q3 Earnings Report Draws Intense Interest In Direxion's NVDU, NVDD ETFs

Easily one of the main faces of artificial intelligence, Nvidia Corp (NASDAQ:NVDA) is once again stealing the limelight. Next week, the semiconductor juggernaut is set to release its third-quarter earnings report. It's also a significant time for stakeholders as NVDA stock is currently trading just below the psychological $200 threshold.…

Benzinga

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Benzinga

A Dovish Shift In Monetary Policy Breathes New Life Into Direxion's NAIL ETF

With the Federal Reserve moving away from its prior efforts to tighten money supply, the measure theoretically provides relief for many economic entities. Under basic economic principles, reduced costs of borrowing encourage capital expenditures, investments and other growth-centered activities. However, one of the more obvious beneficiaries is the housing market.

Benzinga

Shopify's Bifurcated Narrative Raises Intrigue For Direxion's SHOP-Focused SHPU/SHPD ETFs

Leveraging the power of digitalization in modern commerce, Shopify Inc. (NASDAQ:SHOP) has ranked among the top performers on Wall Street, gaining over 43% on a year-to-date basis. In contrast, the benchmark SP 500 is up only 14.4% during the same period. However, recent volatility in SHOP stock has raised serious…

Benzinga

Direxion's PALU, PALD ETFs Allow Traders To Wager On The Ugly Side Of The Tech Surge

While the technology sector has enjoyed a blistering run thanks to robust demand for data centers and other innovations tied to artificial intelligence, an ugly side to the narrative exists. Essentially, as productivity increases, so too does the capability for tech to empower harmful applications. However, enterprises like Palo Alto…

Benzinga

Gold's Recent Pullback Presents An Intriguing Platform For Direxion's NUGT, DUST ETFs

While tech and tariffs may represent the most influential drivers in the market this year, the precious metals complex has benefited from an unusually bullish backdrop. Along with general fears tied to economic stability, inflation has been at the forefront of investors' minds. Subsequently, the safe-haven status of gold sent…

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Benzinga

Direxion's Palantir-Focused PLTU, PLTD ETFs Gain Relevance Amid PLTR Stock's Kinetic Action

On paper, big data analytics giant Palantir Technologies Inc (NASDAQ:PLTR) still represents one of the strongest statistical performances among major publicly traded enterprises. Since the start of the year, PLTR stock has moved up over 152%. Nevertheless, the security saw a sudden drop recently. Furthermore, Tuesday's after-hours session implies further…

Barchart

This Pair of New 2X ETFs Goes Double or Nothing on Big Tech. Should You Chase the Volatility in Apple, Nvidia, and Microsoft Now?

I have long thought ETF investors should have more access to concentrated, leveraged ETFs like TTXU and TTXD.

Benzinga

Direxion's BRKU, BRKD ETFs Allow Speculators To Trade Warren Buffett's Berkshire Hathaway Conglomerate

While the much-covered bull market may appear to be losing steam, one steady voice has helped investors navigate the turmoil of price discovery: Warren Buffett. Known as the Oracle of Omaha, Buffett has been at the helm of Berkshire Hathaway Inc (NYSE:BRK) (NYSE:BRK) for several decades, translating to a magnitude…

Benzinga

Direxion's FAS, FAZ ETFs Rise To The Forefront Amid Monetary Policy Shift

While the market's attention has largely concentrated on major headlines such as the blistering technology ecosystem, the Federal Reserve's shifting stance on monetary policy deserves careful consideration. Last month, the central bank cut its benchmark interest rate by 25 basis points, thus delivering a widely expected move that ended a…

Benzinga

Micron's Stratospheric Rally Illuminates Direxion's MUU And MUD ETFs

Micron Technology Inc (NASDAQ:MU) easily ranks among the top-performing equities, gaining over 140% since the start of the year. For context, Advanced Micro Devices Inc (NASDAQ:AMD) — another high-flying enterprise in the advanced semiconductor space — has swung up 97% during the same frame. Ironically, though, such success can also…

Benzinga

Direxion's NUGT, DUST ETFs Shine Amid Record-Breaking Surge In Gold Prices

While artificial intelligence may dominate headlines, it's the gold market that deserves everyone's attention — at least that's the argument forwarded by renowned macro investor Ray Dalio. With the world order shifting and debt assets' risk profile rising, gold has emerged as the superior store of wealth. As such, bullion…

Benzinga

Direxion's QCMU And QCMD ETFs Facilitate Countervailing Trades On Tech's Unusual Sleeper

Artificial intelligence: it's about all the business news media can seemingly discuss these days, and for good reason. Session after session, software specialists and semiconductor giants have witnessed a blistering rise in their valuations. However, one chipmaker — Qualcomm Inc. (NASDAQ:QCOM) — has been unusually quiet compared to its peers.

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