FORGOTTEN HISTORY: Essential waitrose - The Untold Story

Waitrose to invest £100m in cutting prices of own-brand groceries

The upmarket grocer is reducing the prices of almost a third of its lowest-priced Essential Waitrose range by an average 14%.

The Independent UK · Feb 15, 2023

Waitrose Essentials branded 'insulting' as woman reviews budget range

The Tesco shopper found the Waitrose budget range prioritised taste over savings.

Daily Record · Aug 28, 2022

'I spent £30 on Waitrose Essentials range for my weekly shop - and found the whole thing insulting'

Reviews writer Rebecca Astill did a full weekly food shop in the supermarket, only buying items from its 'Essentials' range

Manchester Evening News · Aug 27, 2022

Where to buy the cheapest pint of milk in Scotland as prices could increase by 50%

We have compiled a list of all the supermarket prices for both a one pint and four pint carton of milk.

Daily Record · Apr 5, 2022

Asda facing legal battle with Waitrose after launch of 'Just Essentials' range

Waitrose has used the 'Essential Waitrose' brand for 13 years.

Leeds Live · Mar 29, 2022

Waitrose accuses Asda of stealing ‘essentials’ brand name from new budget range

The budget supermarket is launching a new ‘Just Essentials’ brand, which Waitrose says is too similar to its’ ‘Essential Waitrose’ range

The Independent UK · Mar 29, 2022

Stock markets rally on Russia-Ukraine talks, oil prices dip – as it happened

Investors cheered by signs of progress in peace talks, while UK grocery inflation hits 11-year high amid cost of living crisis

The Guardian - UK · Mar 29, 2022

Asda faces legal wrangle with Waitrose after investing £45m in budget range

The cut-price range comes after the retailer was criticised over shortages of its cheapest items

The Guardian - UK · Mar 28, 2022