UNBELIEVABLE: 4 - The Untold Story

Burnham says World Cup ‘not a product’ following Fifa’s private investment plans

The Prime Minister said ‘football belongs to the fans’.

Evening Standard · Jul 28

Is the World Cup for sale? Here’s what Fifa’s plans mean and what happens next

Gianni Infantino is under fire from Uefa over plans to sell off commercial rights for the tournament but he says they are ‘about the democratisation of football worldwide’

The Guardian - UK · Jul 28

Explaining FIFA President’s Plan to Sell the World Cup: Millions to Make and Trump Links

The world’s soccer associations have to decide between selling the soul of the sport or making $20 million.

Sports Illustrated · Jul 28