REVEALED: 34 - The Real Truth

How the FIFA World Cup builds the next wave of destination brands

The tournament does more for places than just football.

Creative Bloq · Jul 23

Record dealmaking run shows Asia's growing appetite for sports assets

Asian families and fund managers are investing directly in sports assets. This trend fuels record dealmaking in the Asia-Pacific region. Wealthy investors are pursuing minority stakes in franchises and leagues. Growing audiences and rising media rights fees drive this investment. Sports are evolving into a strategic, institutional asset class.

The Economic Times · Jul 23

Was the 2026 World Cup a Success or a Failure?

This summer’s tournament was the biggest, but not necessarily the best.

Sports Illustrated · Jul 22

The World Cup Final Drew 62.8 Million American Viewers. It's a New Record for the U.S.

The 2026 FIFA World Cup final delivered a historic television audience in the United States, drawing a combined 62.8 million viewers across English- and Spanish-language broadcasts.

International Business Times · Jul 22

'Melania Married Her Own Father': Internet Freaks Out After Jon Stewart Spots Trump 'Body Double'

Jon Stewart's joke about a Trump lookalike at the World Cup final went viral, revealing the man as Melania Trump's father and sparking widespread social media amusement.

International Business Times UK · Jul 22

Spain's $50M World Cup Payday May Not Stay Whole Once US Taxes Kick In

Spain's $50M World Cup prize could face a US tax hit, while FIFA enjoys tax exemptions. Discover why teams and players may be facing a very different financial reality.

International Business Times UK · Jul 22

FIFA president Gianni Infantino is Donald Trump’s choice for key United Nations role

The friendship between Infantino and Trump has been accused of bringing FIFA into disrepute but the FIFA president is maintaining his proximity to power

FourFourTwo · Jul 22

Niall Horan responds after being accused of ‘hating’ Argentina in social media controversy

Former One Direction singer called it ‘honest mistake’

The Independent UK · Jul 22

Donald Trump Body Double Conspiracy Theory Gains Ground After People Spot Detail In Background Of Interview

“Oh no! There’s two of them,” the internet exclaimed with horror when speculation about Donald Trump using a body double picked up steam.

Bored Panda · Jul 22

Spain star involved in World Cup final brawl wants Leandro Paredes to escape ban

Paredes was not sent off following the altercation but his actions will be scrutinised in a Fifa investigation

The Independent UK · Jul 22