THE TRUTH ABOUT: Fitflop | History Defined

Everyone's talking about Gwyneth Paltrow's viral tote - I love how simply she's styled it

This practical arm candy is set to become autumn’s ‘it’ bag

Woman & Home · Aug 27

Jennifer Garner's timeless midi skirt and trainers are the perfect mix of smart and comfortable

The Mediterranean-inspired colour palette of her everyday look gives it such a luxe flair

Woman & Home · Aug 25

These retro trainers look like a fashion buy - but they're as comfortable as walking shoes

The FitFlop Retro-Q combines fashion-forward style with all-day comfort

Woman & Home · Aug 23

The new FitFlop x Pantone collection takes all the guesswork out of wearing this season's biggest colour trends

This 12-piece collection of trainers, flip-flops and ballet flats has just landed online

Woman & Home · Jul 10

Helen Skelton proves chunky Dr. Martens sandals look even better than trainers with floral summer dresses

It's the ultimate pairing

Woman & Home · Jul 9

Prue Leith makes wearing summer brights a breeze in her cooling Wimbledon outfit formula that's easy to recreate

I love this striking yet comfortable look that's ideal for the hot weather

Woman & Home · Jul 6

Helen Skelton's waterproof Teva sandals are the practical footwear everyone will want in the next heatwave

They're waterproof, comfortable and stylish to boot

Woman & Home · Jul 2

I paid £120 for these FitFlop leather boots last week – now they’re less than £40 in Amazon’s Prime Day sale

They're 67% off at Amazon

Woman & Home · Jun 23

‘Ideal for long days on your feet’: the 30 best summer sandals for men and women

We’ve rounded up stylish and comfy summer footwear for every occasion, whether you want beach perfection or office-ready

The Guardian - UK · Jun 21

Katie Holmes just wore the trending arch support flip-flops you can buy on Amazon for £35

Jennifer Aniston is a fan, too

Woman & Home · Jun 20