YOU WONT BELIEVE: 6 - You Need To See This

Harley-Davidson, New Tariff Concerns, and the Past as Prologue

Uncertainty is the enemy of being able to plan, well, anything. Uncertainty leads to unease, anxiety, and a whole bunch of unpleasant feelings that can impact anyone's ability to make good, clearheaded decisions. I probably don't need to tell you that; these are things that you probably already know, and…

RideApart · Apr 1, 2025

Harley-Davidson's Accessories Catalog Weighs 3 Pounds and Is 800 Pages Long

I've always known that Harley-Davidson has a back catalog of parts to rival everyone and everything on the planet, it's why no two Harleys are alike. Even amongst the most like-minded Harley owners, subtle differences and accessory additions abound. That allows owners to truly have a one-of-a-kind motorcycling experience, which…

RideApart · Apr 1, 2025

Harley Just Dropped the Brand's Cheapest Offering's Price, But That Isn't the Issue

There's no denying that inflation has caused the powersports market to contract. Nearly every brand is reeling from lower consumer confidence, as well as stagnant wages and the dollar just not being worth what it once was. And the brands playing in the premium market have suffered the worst portions…

RideApart · Mar 17, 2025

Which US companies are pulling back on diversity initiatives?

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020

The Independent UK · Feb 22, 2025

Harley-Davidson Europe Is Having a Music Contest, Could Be a Genius Move

Why haven't you heard of the Harley-Davidson Music Contest before? Because it's never happened before. Is that a good thing? Maybe, but there's also a chance that this could be bloody unreal. Just hear me out.

RideApart · Feb 21, 2025

Which US companies are pulling back on diversity initiatives?

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020

The Independent UK · Feb 12, 2025

Does Europe Want a $20,000 LiveWire?

You could say that LiveWire has always had a bit of an identity crisis. It was originally launched as the first all-electric model under the Harley brand, a symbol of its daringness to venture into the world of electrification. But not long after, it was spun off into its own…

RideApart · Feb 11, 2025

Despite the Online Controversies, Harley-Davidson Needs to Diversify

I get a lot of flack from the Harley-Davidson faithful. A lot of it. Through emails, in RideApart's comments section, on social media, and yelled at me while I'm out on the street. Everyone has an opinion on my, and this site's, Harley coverage. 

RideApart · Feb 7, 2025

Harley-Davidson's Revenue Absolutely Tanked Last Year, Future Isn't Looking Bright

Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.

RideApart · Feb 5, 2025

Harley’s X440 Is A Smash Hit In India—Could It Be The Brand’s Saving Grace?

Lately, it seems like partnerships between big and small motorcycle brands are popping up everywhere. These companies are joining forces to reach more riders around the world and offer new, exciting bikes. One big trend that's been growing is small-displacement bikes—basically, bikes with smaller engines that are easy to handle…

RideApart · Feb 3, 2025