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MYSTERIOUS: Heineken | Mind Blowing Facts

'Torres was a fantastic player, but I never feared playing against him' Exclusive: Nemanja Vidic talks about his iconic battles with the Liverpool great

Manchester United legend Nemanja Vidic was talking to FourFourTwo courtesy of Heineken's Fans Have More Friends campaign

FourFourTwo

Nemanja Vidic reveals his best friends in football - including Manchester United hero

Manchester United legend Nemanja Vidic was talking to FourFourTwo courtesy of Heineken's Fans Have More Friends campaign

FourFourTwo

Heineken’s ‘Oslo’ Women's Champions League takeover in London

Heineken are hosting an exciting watch party with in London for the UEFA Women's Champions League final, pouring profits into women's football communities

FourFourTwo

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Beer fans do not stay quiet when something tastes different. Across bars, backyard grills, and comment threads, drinkers keep pointing out that some once-loved beers no longer hit the same way. Whether it’s a shift in recipes, ingredients, or brewing methods, the conversation has turned loud and opinionated.

Clever Dude

Heineken to invest £44.5m in hundreds of pubs creating 850 jobs

The major investment plan comes despite a challenging backdrop for the pub sector.

Evening Standard

Rising UK food prices to reach ‘grim milestone’ by November, new research warns

Five climate-impacted foods – butter, milk, beef, chocolate and coffee – have been responsible for much of the continued pressure on food inflation

The Independent UK

Heineken to boost British pubs with £44 million investment before World Cup

Star Pubs operation runs 2,350 sites across the UK, and a substantial investment at these venues has now been announced

The Independent UK

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Heineken to cut up to 6,000 jobs as beer demand weakens

The world’s second-largest brewer is accelerating cost savings as demand softens in key markets and its chief executive prepares to step down.

Euronews

Heineken to cut 6,000 jobs as people drink less beer

Dutch brewer lowers forecasts for 2026 profit growth as cost of living and consumer health concerns reduce sales

The Guardian - UK

Beer giant with breweries in UK to cut 6,000 jobs as demand drops

The brewing company, which also makes Amstel and Birra Moretti, revealed plans to slash it’s global workforce

The Independent UK

Beer giant Heineken to axe up to 6,000 jobs

The company, which also makes Amstel and Birra Moretti, revealed the plans in the face of weaker demand for beer.

Evening Standard

Tube stations get temporary Guinness makeover as TfL continues to drink in the profits

Covent Garden and Tottenham Court Road stations rebranded for a week to promote new Guinness brewery

Evening Standard

Heineken takes on Heinz in ultra-satisfying parody ad

Finally, a good use for a brand war.

Creative Bloq

Why Heineken’s zero-alcohol London Underground campaign fell flat

Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation. By temporarily altering signs and renaming stops to things like Oxf0.0rd Circus and Waterl0.0, the 0.0 brand placed itself inside one of the UK’s most recognisable public institutions.

The Conversation

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The Independent UK

He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return

Autosport

Heineken exclusive beer partner of Autosport Awards 2026

Heineken joins the celebrations at Autosport Awards 2026

The Independent UK

New London Underground marketing criticised over accessibility concerns

Disability campaigners said that the altered signage could lead to confusion

The Independent UK

Heineken boss to leave company as beer sales slump

The group saw some brighter performances in the UK, amid strong demand for its Cruzcampo lager and Irish stout brand Murphy’s

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Evening Standard

Heineken boss reveals exit amid slump in beer sales

Dolf van den Brink said he will leave the company, which also brews Amstel and Birra Moretti, at the end of May.

The Guardian - UK

Cream of the crop: small brewers take on Guinness with rival ‘nitro’ stouts

Independents muscle in on craze for the black stuff with dark beers that use same nitrogen process as Irish favourite

Evening Standard

Tube station rebrand for Heineken ad sparks accessibility concerns

Disability charity warns 'Bakerl0.0' name changes could confuse vulnerable passengers

Evening Standard

TfL hit by backlash after allowing Bakerloo line to be rebranded Bakerl0.0 line in Tube beer deal

Transport for London likely to earn £100k-plus for allowing Waterloo Tube station to be renamed Waterl0.0, while Oxford Circus station becomes Oxf0.0rd Circus

Evening Standard

Murphy's: Cork stout announces price freeze as sales rocket by 666 per cent in 12 months

Cork stout Murphy’s is challenging Guinness in London, though is a long way off getting anywhere close to the Dublin brand

The Guardian - UK

The inexorable rise of voice notes: ‘I’m thinking of you – I just don’t want to speak to you’

Britons now send an average of 58 hours’ worth of these messages a year. But what about the recipients who are experiencing ‘voice note fatigue’?

The Guardian - AU

Non-alcoholic drinks attract a lot less tax in Australia. So why are they often just as expensive?

While production costs may be higher for non-alcoholic drinks, economists say larger manufacturers are also using ‘price anchoring’ to maintain higher margins

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