MYSTERIOUS: Horizon media - You Need To See This

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

TV Tech · Aug 15, 2024

How Horizon Media Uses AI To ID People Who Influence TV Viewing

Understanding ‘everyday influencers’ can help with promoting shows

Broadcasting & Cable · Aug 11, 2023

Viewers Support Hollywood Strikers and Are Making Fall Viewing Plans

Horizon Media survey finds public very aware and invested in dispute between writers, actors and the studios

Broadcasting & Cable · Aug 2, 2023

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable · May 24, 2023

Nielsen Debuts Nielsen One Alpha for Measuring Content

Disney, Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media signed up

Broadcasting & Cable · May 3, 2023

Musk’s Twitter antics keep some advertisers away, curbing sales

In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts…

Tribune News Service · Mar 30, 2023

Twitter's revenue drops amid advertisers' concerns over Elon Musk

In the weeks after Elon Musk acquired Twitter Inc, hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts…

The Times of India · Mar 30, 2023

High-Profile Marketing Firm Moves Into The Metaverse

Horizon Media, whose ad clients include Geico and Corona, has a new unit dedicated to Web3 and the metaverse.

Zenger · Jun 13, 2022