HISTORICAL FACTS: Horowitz org - The Untold Story

Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs

More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services

TV Tech · Aug 14, 2024

Horowitz: Black Viewers Gravitate To Platforms That Offer Culturally Relevant Content

SVOD services, FAST channels establish strong foothold in Black households

Multichannel News · Jul 11, 2024

Horowitz Research Will Resume Cultural Insights Forum in November

Conference focusing on diversity-themed research and strategies to take place at Telemundo Center in Miami

Multichannel News · Jun 17, 2024

Survey: Gen Z Embraces Long-Form TV Content

While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research

TV Tech · Jan 18, 2024

As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

TV Tech · Jan 3, 2024

Horowitz Survey: 5G Poses Competitive Threat to Traditional Broadband Providers

The study found that satisfaction is high and that fixed wireless is seen as offering “value for the money”

TV Tech · Dec 4, 2023

Study: Consumers Turn to Curated Hubs to Find Content in Crowded Streaming Landscape

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study

TV Tech · Jul 24, 2023

Asian Americans Spend More Time with Streaming Content Than TV

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

TV Tech · Jun 2, 2023

Latinx TV Viewers Migrating to SVOD Services: Horowitz Research

8 out of 10 Latinx TV viewers subscribe to at least one SVOD Service, according to new report

Multichannel News · May 12, 2023

FAST Services Taking Hold in Black Households: Horowitz Research

New report says four in five Blacks use free OTT services; 76% subscribe to at least one SVOD service

Multichannel News · Apr 18, 2023