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THE TRUTH ABOUT: Hub entertainment research - The Untold Story

New Survey: Viewers Say Streaming Is “First Stop” for Watching TV

For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV

TV Tech

Password-Sharing Crackdowns Make a (Small) Dent

Hub Entertainment Research survey shows a slight decrease in the number of folks who say they use someone else's SVOD service

Broadcasting & Cable

Fans Cheer Rise of Streaming Sports, Worry That Games Will Be Harder to Watch

A new HUB survey finds that 59% would choose a streaming service to watch sports but 37% experience technical problems with the streaming experience

TV Tech

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How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership

Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say

Broadcasting & Cable

Why FAST and Antenna Users Are More Likely to Subscribe to (and Quit) SVOD Services

Hub Entertainment Research says that for most heavy FAST and OTA consumers, it’s ‘not just about the free’

Broadcasting & Cable

Study: Consumers Hitting Spending Limits for Video

New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87

TV Tech

Consumers Are Out of Patience for TV Price Hikes

New data from Hub Entertainment Research suggests that the average consumer is only willing to spend an additional $5 per month on TV and that’s it

Broadcasting & Cable

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Dish to Bundle Netflix Free for Existing Customers Who Re-Up for 2 Years

With the Dish linear satellite TV business down to 6.26 million subscribers, pay TV company is offering Netflix's $6.99 Standard with ads plan

Broadcasting & Cable

Survey: Consumers Want Better Bundles to Simplify Streaming

Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”

TV Tech

Is Charles Barkley's Retirement Declaration Believable … or Bluff?

Also in this week's 'Next Text,' we examine the Rube Goldberg workings of Skydance's doomed Paramount purchase, Lakers owner Jeanie Buss' unseemly ghosting of NBA GOAT Jerry West, and some cool trinkets from Apple's World Wide Developers Conference

Broadcasting & Cable

Return of the ‘Triple Play’? Consumers’ Most Wanted Bundle Includes Netflix, Broadband and Mobile

Consumer desires harken back to old-world cable economics, a Hub Entertainment Research study finds

Multichannel News

If Bundling Is Back, What’s the Ideal Bundle?

A new survey from HUB provides some answers

TV Tech

Did Comcast Just Announce Streaming's Stickiest Bundle? These Charts Suggest a 'Yes'

Comcast is combining some of the most coveted brands and services, Hub Entertainment Research survey indicates

Multichannel News

Survey: Amazon’s Push into Ad-Supported Streaming Is Working

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

TV Tech

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Broadcasting & Cable

85% of Amazon Prime Video Subscribers Are on the Ad-Supported Tier

This compares to only 22% for Netflix, Hub Entertainment Research finds

Broadcasting & Cable

While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One

As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive

TV Tech

Hub: Smart TVs Now in Nearly 8 of 10 Homes

Usage of smart TVs for streaming grows while growth in streaming players like Roku stalls

Broadcasting & Cable

Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs

Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says

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Broadcasting & Cable

Gaspin' for a Little Respect: Why Former Top Broadcast TV Execs, Dave Zaslav, Hollywood Trade Reporters and the Ol' Theatrical Experience Get Nothin' But Shade

In this week's 'Next Text,' we also ponder Sam Waterson's GOAT status, Netflix's SAG Awards possibilities, the vast narrative limitations of 'Bob Marley: One Love,' and the breaking bad of LiMu Emu

Broadcasting & Cable

Hub Study Says Sports May Settle the Streaming Wars

A semiannual survey from Hub shows just how much leverage live sports has over consumer choices

TV Tech

Sports Increasingly Influencing Consumer Streaming Choices

More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"

TV Tech

Survey: Podcasts Can Pay Off for Telecasts

The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds

Broadcasting & Cable

Uncarried! After More Than 4 Dutiful Years and 51 Loyal Billing Cycles, T-Mobile Tells Us to Pound Sand

Also in the latest 'Next Text,' we throw shade on CES, avoidable respiratory infections, SVOD price elasticity and the bleak future of EchoStar

TV Tech

Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month

More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money

Broadcasting & Cable

Infographic of The Week: Hub Entertainment Research Manages to Sum Up a Decade of Video Biz Change in a Single Chart

Back in 2013, 86% of Americans had pay TV at home and only 21% streamed video on their smart TV

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