YOU WONT BELIEVE: Infinite athlete - You Need To See This

Chelsea’s New Away Jersey Dazzles But Elephant in the Room Remains

The Blues continue to grapple with perhaps the biggest issue of the BlueCo era.

Sports Illustrated · Jul 21

What is DAMAC? Chelsea’s new shirt sponsor explained

Blues have played all season without a front-of-shirt sponsor, but that will change in Conference League semi-final first leg against Djurgarden

Evening Standard · May 1, 2025

Chelsea kit set for huge change, which could make them look a lot different: report

Chelsea are in discussions to change how their 2024/25 kits look this season

FourFourTwo · Dec 16, 2024

What is Infinite Athlete? Chelsea’s new sponsor explained

Deal announced over the weekend after summer-long search

Evening Standard · Oct 2, 2023

Chelsea finally agree £40m deal for new shirt sponsor

Chelsea started the season without a sponsor on the front of their shirts

The Independent UK · Sep 30, 2023

Chelsea confirm Infinite Athlete as new sponsor in £43m deal after Premier League approval

Agreement will run until the end of the season and will be active from WSL opener on Sunday

Evening Standard · Sep 30, 2023

Chelsea get Premier League approval for Infinite Athlete shirt sponsorship in £43million deal

The club has already begun searching for a longer-term sponsor to take over next summer

Evening Standard · Sep 26, 2023

Chelsea set to receive Premier League approval over shirt sponsors

Chelsea are set to receive approval from the Premier League for Infinite Athlete to become their new shirt sponsor

The Guardian - UK · Sep 26, 2023

Chelsea in nervous wait on new shirt sponsor amid concerns over Infinite Athlete deal

Premier League yet to ratify £40m deal with unheard-of start-up company

Evening Standard · Aug 24, 2023