FOUND: Jane land - You Need To See This

‘I feel healthy, physically and mentally’: five people on how Veganuary changed their lives

Number of vegans in UK has quadrupled to 1 million in the 10 years since campaign was launched

The Guardian - UK · Jan 31, 2024

‘It worked because it’s an upbeat campaign’: Veganuary’s founders on 10 years of changing minds

Over vegan ribs and K-dogs, Jane Land and Matthew Glover tell how they became the power couple of a plant-based revolution

The Guardian - UK · Jan 21, 2024

Veganuary at 10: it completely changed my life – but has the vegan bubble now burst?

Launched by a couple in York a decade ago, Veganuary has become a global phenomenon, with more than 700,000 making the pledge last year. But with sales of meat alternatives falling in the UK, has veganism peaked?

The Guardian - UK · Jan 4, 2024