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REVEALED: Joseph nye | Vintage Vibes

How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility

America used to be the archetypal “soft power” country, but sushi, anime, and a different way of life place it in the land of the rising sun for Gen Z.

Fortune

Trump's liquidation of US leadership

Even for our billionaire president, it’s never enough

Salon

Joseph Nye obituary

US international affairs scholar who pointed to soft power as a complement to military and economic might

The Guardian - UK

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By showing Musk’s X the red card, has Brazil scored a goal for all democracies?

A Brazilian justice ordering the platform to be blocked until it complies with state laws is a first among non-autocratic nations

The Guardian - UK

How Russia employs ‘hard soft power’ to influence overseas media and sow dissent and fear among foreign populations

Public diplomacy – the art of rallying a foreign audience behind a nation’s interests – used to be about attracting support through charm, values and cultural exports. It is what political scientist Joseph Nye first referred to as “soft power.”

The Conversation

The Guardian view on Korean soft power: harder than it looks

Editorial: Pop music and TV shows might not sound like a serious business, but public diplomacy matters – whatever form it comes in

The Guardian - UK

End of the age of soft power?

The 21st century was to be driven by the win-win use of soft power — but in the last few years global leaders have rejected it in favour of a ‘might is right’ attitude

The Hindu

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Heritage is not soft power

Harvard University Professor Joseph Nye coined the term "soft power", or the ability to obtain preferred outcomes by attraction, rather than coercion or payment, in his book Bound To Lead in 1990. However, he has since seen his brainchild, scribbled out on his kitchen table, grow in scope of application…

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