FORGOTTEN HISTORY: 2 | History Defined

Fashion chain Superdry extends its loan facilities in 'challenging' market conditions

Bosses at the Gloucestershire-based fashion chain announced the agreement of amendments to its financing facility

Birmingham Post · Apr 25, 2023

Superdry may have to raise new funds as weather dampens profits

Cost of living crisis also hits sales at British fashion brand, which does not expect to make profit this year

The Guardian - UK · Apr 14, 2023

Superdry plans £35m cuts as cost-of-living crisis impacts sales

Bosses at the Gloucestershire-based fashion chain have withdrawn previous profit guidance that the company would broadly breakeven this year

Birmingham Post · Apr 14, 2023

Superdry returns to profit despite talks on £70m overdraft facility

Co-founder Julian Dunkerton says being ‘cool again’ with TikTok generation helped turn previous £37m loss into £18m profit

The Guardian - UK · Oct 7, 2022

Superdry back in profit as shoppers return to the high street

London needs more tourists – but Superdry is back in the black.

Evening Standard · Oct 7, 2022

Superdry reports retail rebound as stores re-open and prices rise

The Gloucestershire-based fashion chain said it was ‘conscious’ of cost-of-living pressures on consumers

Birmingham Post · May 12, 2022

Superdry warns shoppers of major changes that will impact every store

Shoppers can expect higher prices and no sales in-stores due to the rising cost of inflation.

Daily Record · Jan 21, 2022

Superdry back in profit after four years as Oxford St store booms

SUPERDRY is back in profit for the first time since 2018 and reinstalled CEO Julian Dunkerton says his new Oxford Street flagship store is impressing customers.

Evening Standard · Jan 20, 2022

Superdry boss has warning for all fans of the clothing brand

The change will come into force in every branch due to rising costs

Wales Online · Jan 20, 2022