Silver, Swarovski and ₹999 Rakhis: Indians are giving the humble festival thread a luxe upgrade
Instamart reports a twenty-fold increase in premium rakhi demand this year. Searches for jewelry brands like Kalyan Jewellers and Palmonas have tripled. The platform offers a wider selection and additional incentives for customers. Lucknow and Ahmedabad are leading markets for these premium rakhi purchases. Customers are increasingly starting their Rakhi…
The Economic Times ·