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BIZARRE: Kazuto yamaki - You Need To See This

Sigma CEO discusses his bucket list lens: "It's one of our missions to deliver niche lenses"

"If we only make similar products to major companies at a lower price, I don’t think it’s worth existing in this industry" says Sigma chief

Digital Camera World

This camera challenges the idea that more features mean better photography – and might make you a better photographer

An award-winning full-frame mirrorless camera like no other – showing that less can teach more

Digital Camera World

"I don’t believe I can make Sigma a bigger company than Sony or Canon, but I think I can make it a nicer brand”

“The Leica of Japan”: Sigma's CEO discusses transforming the perception of the company

Digital Camera World

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A new dawn of affordable zoom lenses is here — the first Chinese autofocus zoom has been spotted, and that’s a big deal

If China is to overtake Japan as the new lens-making superpower, we need more choice, most notably autofocus zooms — and we may soon have it.

TechRadar

Exclusive: ‘I don’t think it would be good for Sigma to just chase a trend we don’t know could end in 6-12 months’ says CEO on its plans for compact cameras

We sat down with Sigma's CEO Kazuto Yamaki at the CP+ 2026 show in Japan to discuss the family-owned lens and camera maker's plans

TechRadar

"We have never designed a sensor before by ourselves.” Sigma is sharing insight into why the new full-frame Foveon camera sensor, first promised in 2018, is STILL under development

Sigma's CEO says the full-frame Foveon is still in development, despite technical issues creating years of delays

Digital Camera World

"The response has been very positive, enormously positive" – Sigma CEO Kazuto Yamaki discusses groundbreaking new cine lenses

Sigma reveals the thinking behind the world's first large format T1.3 cinema primes, and why the company’s fresh rebrand is more than just cosmetic

Digital Camera World

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"I really wanted to make a camera that has a timeless value like the Chanel No. 5 bottle"

Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what 'BF' actually stands for

Digital Camera World

“We can make around 200-400 camera bodies per month,” Sigma CEO talks complex Sigma BF manufacturing

The Sigma BF’s gorgeous looks and one-piece aluminum body don’t come easily. And that’s everything I’d expect from the camera dubbed ‘Beautiful Foolishness’

Digital Camera World

Will Foveon sensors ever return, and does anyone outside Sigma still care?

As Sigma confirms it's still working on Foveon sensors, we're left wondering: why?

Digital Camera World

BREAKING: Sigma BF camera announced with 230GB internal memory and single-finger operation –along with 300-600mm f/4 "dream lens" and 16-300mm f/3.5-6.7

New products, logo identity and Sigma Foundation “reflects our commitment and sincere approach to unleash the creative potential in photography”

Digital Camera World

Weekly Wash: the 5 biggest camera news stories of the week (Dec 15)

Sigma makes a "lens that has never existed before", Canon copies Sony, Apple copies Google, new DJI's drone leaked and Røde learns to float

Digital Camera World

Sigma is working on a unique telephoto lens that has "never existed before" – here's what it could be

In a wide-ranging interview, Sigma's CEO drops an exciting teaser of a new and unique telephoto lens in the pipeline.

TechRadar

What's this? Sigma is making "a telephoto lens that has never existed before"

"Sports photographers and wildlife photographers might be very excited about the lens" says Sigma CEO

Digital Camera World

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Digital Camera World

Sigma CEO Kazuto Yamaki reveals two lenses and other tidbits in video interview

In an unusually frank interview for the man-in-charge at a large Japanese corporation, he also shares his thoughts on the future of Sigma's own fp line of cameras and Foveon sensor

Digital Camera World

Is Sigma launching a new camera at its castle in California?

Sigma announces "fp Day" at its castle-shaped studio in California –will this see the launch of a new Sigma camera?

Digital Camera World

Will there be another Sigma fp? "It hasn't been decided yet," says Sigma

What is the fate of the Sigma fp series? "It hasn't been decided yet, but basically we want to evolve it" says Sigma

Digital Camera World

"Sigma is kind of the guinea pig in the lens industry"

"Other companies use Sigma as an experiment, and if we prove it, they use it" says Sigma's CEO

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TechRadar

Sigma hints that it could finally be making full-frame lenses for Nikon Z cameras

In an interview at CP+, Sigma Corp's CEO suggested that full-frame Nikon mirrorless lenses could be on the horizon.

Digital Camera World

Sigma will "never give up" on the Foveon sensor, says CEO

It's been four years in development, but Sigma will "never give up" on developing this revolutionary camera technology

Digital Camera World

Follow Sigma announcement LIVE!

Sigma is taking to the stage with a 'New Products Presentation' – watch and follow along with us LIVE

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