UNCOVERED: Kleenex - The Untold Story

Please be upstanding for the alternative national anthems – one song from each of the 48 nations competing in the 2026 World Cup

From Curaçao to South Korea to Norway, and beyond

What Hi-Fi? · Jun 13

The corporate 'storyteller' is marketing's newest messiah—and just as hollow as every buzzword before it

From "paradigm shift" to "purpose-driven," corporate America always chases a new great abstraction. Don't hold your breath about the new in-house oracle.

Fortune · Apr 5

Bog standards: Australia’s best toilet paper is also the most expensive in Choice test

Consumer watchdog’s trial of 42 varieties finds high ply counts don’t always indicate quality, while poor disintegration performance wipes Kleenex’s overall score

The Guardian - AU · Mar 10

Kimberly-Clark Confirms Kenvue Acquisition Deal: Why It Is Buying the Tylenol Maker

Kimberly-Clark's acquisition of Kenvue marks a major strategic shift as the company expands beyond its traditional personal care and diving deeper into the consumer health market.

International Business Times UK · Nov 3, 2025

Kenvue Acquired by Kimberly-Clark in $48.7 Billion Deal to Form Consumer Staples Giant

Kimberly-Clark will acquire Kenvue in a $48.7 billion cash-and-stock deal, creating a new consumer health and personal care giant combining brands like Huggies, Kleenex, Johnson's Baby, and Band-Aid.

International Business Times UK · Nov 3, 2025

Kimberly-Clark to buy Tylenol maker Kenvue in landmark $40bn merger

Kleenex maker’s deal for troubled Johnson & Johnson spinoff comes amid lawsuits and regulatory scrutiny

The Guardian - US · Nov 3, 2025

7 Things Frugal People Should Buy From Costco Before Fall

Now’s the best time to stock up on toiletries.

GOBankingRates · Sep 5, 2025

It's not that 'people don't like change', it's that your logo isn't as good as these

Like it or not, public criticism is often justified.

Creative Bloq · May 24, 2025

Times Are Tough For GoPro, So Its CEO Won't Take a Salary This Year

Over time, there have been a handful of companies that became so synonymous with an entire product category that their brand names became instantly recognizable shorthand. Think Kleenex, or Xerox, or Band-Aid. Plenty of people say those words when they want to talk about facial tissues, photocopies, or adhesive bandages—regardless…

RideApart · Mar 31, 2025

The best (and worst) rebrands of the year

These are the visual identities that defined 2024.

Creative Bloq · Dec 26, 2024