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YOU WONT BELIEVE: 3 - You Need To See This

Celtics legend Larry Bird reacts to news of new East finals MVP trophy being named for him

The Hick From French Lick HAD to take a shot at Magic Johnson here.

USA Today Sports Media Group · Aug 11, 2024

Best of Boston Celtics legend Larry Bird’s passing and assists: Part III

Scratch that Celtics basketball itch with a watch of the third clip in the series.

USA Today Sports Media Group · Aug 9, 2024

Dan Shaughnessy on what it was like to cover Larry Bird and the Boston Celtics in the eighties

To be a fly on the wall in those years -- and Shaugnessy was!

USA Today Sports Media Group · Aug 3, 2024

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What Tommy Heinsohn thought about Boston Celtics legend Larry Bird before he joined the NBA

Believe it or not, many people questioned whether Bird was worth his historically large rookie deal.

USA Today Sports Media Group · Aug 3, 2024

Every play by Boston Celtics legend Larry Bird in the 1981 NBA Finals vs. the Houston Rockets

See every play made by Larry Legend vs. Houston on the way to his first title.

USA Today Sports Media Group · Aug 3, 2024

VIDEO: An exclusive interview with longtime Michael Jordan agent, David Falk

Falk discusses the success of the Nike and McDonald's Super Bowl commercials featuring Jordan and Larry Bird.

USA Today Sports Media Group · Aug 1, 2024

Why you should never talk trash to Boston Celtics legend Larry Bird

Larry Bird taught a team of college all-stars that they should never talk trash to the "Dream Team"

USA Today Sports Media Group · Aug 1, 2024

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Boston Celtics icon Larry Bird’s cockiest and most disrespectful moment on the court

The Hick From French Lick was a master of psychological warfare on the court.

USA Today Sports Media Group · Jul 31, 2024

Boston Celtics greatest duos: Larry Bird and Dennis Johnson

Get to know this killer tandem from Boston's rich history of them.

USA Today Sports Media Group · Jul 30, 2024

LeBron James, Stephen Curry and Kevin Durant recreated iconic 1992 Dream Team photo

A superstar trio on this year's version of Team USA is looking to carry on the legacy that was started by the 1992 Dream Team.

USA Today Sports Media Group · Jul 29, 2024

Boston Celtics icon Larry Bird’s 1st-ever All-Star game in 1980

Watch footage from Larry Legend's first-ever All-Star appearance in this clip.

USA Today Sports Media Group · Jul 29, 2024

Boston Celtics icon Larry Bird’s first-ever NBA game at the Boston Garden

See Larry Legend's debut performance in the NBA in this clip.

USA Today Sports Media Group · Jul 29, 2024

Footage from Larry Bird’s very first preseason game with the Boston Celtics

Get a glimpse of Larry Legend in his first moments on the court for the Celtics.

USA Today Sports Media Group · Jul 29, 2024

The seven ways Boston Celtics legend Larry Bird killed his opponents on the court

Larry Legend was a stone-cold assassin on the hardwood in more ways than one.

USA Today Sports Media Group · Jul 28, 2024

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USA Today Sports Media Group · Jul 28, 2024

Ice Cube talks Larry Bird, Celtics ire as Los Angeles Lakers fan growing up

The famed rapper and actor opened up an interesting window into an intense era of competition between the two clubs.

USA Today Sports Media Group · Jul 27, 2024

Boston Celtics legend Paul Pierce talks on his relationship with LeBron James

The Truth had some surprising things to say about the Lakers star.

USA Today Sports Media Group · Jul 26, 2024

Boston big man alum Shaquille O’Neal on why he’s been such a goofball

In a word, marketing.

USA Today Sports Media Group · Jul 26, 2024

NBA legends on Boston Celtics Hall of Fame forward Larry Bird’s basketball instincts

What made the Hick From French Lick so good? Several NBA giants weigh in.

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USA Today Sports Media Group · Jul 26, 2024

Boston Celtics legend Larry Bird hangs 24 points on the Atlanta Hawks in just one quarter

Larry Legend was almost unstoppable when he was in his bag.

Sports Illustrated · Jul 25, 2024

The Celtics Define Greatness in Any Era

Following in the Converse-clad footsteps of 1956 SI cover subject Bob Cousy, Boston’s Jayson Tatum led the Celtics to their 18th NBA title, making them the most successful team of the magazine’s seven decades.

USA Today Sports Media Group · Jul 23, 2024

From ‘Air Jordan’ to ‘Hare Jordan’: David Falk, longtime agent of Michael Jordan, talks back-to-back Ad Meter wins in early 1990s

The longtime agent of Michael Jordan and marketing pioneer sat down with USA TODAY Ad Meter at SEICon in Las Vegas, Nevada.

USA Today Sports Media Group · Jul 22, 2024

What were the eight most arrogant Larry Bird moments with the Boston Celtics?

Watch this clip to see Bird at his best ripping the souls out of his opponents with his trash talk.

USA Today Sports Media Group · Jul 22, 2024

Making the case for Boston Celtics legend Larry Bird as the NBA’s greatest of all time

Is the Hick From French Lick the greatest to play the game?

USA Today Sports Media Group · Jul 21, 2024

Boston Celtics legend Larry Bird’s retirement press conference

The iconic Celtic gave a 45-minute press conference to announce the end of his storied career on Aug. 18, 1992

USA Today Sports Media Group · Jul 17, 2024

Larry Bird’s top-10 moments of his Boston Celtics career

The Boston Celtics were graced with 13 seasons of legendary forward Larry Bird, and these are ten of his most iconic moments.

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