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YOU WONT BELIEVE: 3 - You Need To See This

Boston Celtics icon Larry Bird’s cockiest and most disrespectful moment on the court

The Hick From French Lick was a master of psychological warfare on the court.

USA Today Sports Media Group

Boston Celtics greatest duos: Larry Bird and Dennis Johnson

Get to know this killer tandem from Boston's rich history of them.

USA Today Sports Media Group

LeBron James, Stephen Curry and Kevin Durant recreated iconic 1992 Dream Team photo

A superstar trio on this year's version of Team USA is looking to carry on the legacy that was started by the 1992 Dream Team.

USA Today Sports Media Group

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Boston Celtics icon Larry Bird’s 1st-ever All-Star game in 1980

Watch footage from Larry Legend's first-ever All-Star appearance in this clip.

USA Today Sports Media Group

Boston Celtics icon Larry Bird’s first-ever NBA game at the Boston Garden

See Larry Legend's debut performance in the NBA in this clip.

USA Today Sports Media Group

Footage from Larry Bird’s very first preseason game with the Boston Celtics

Get a glimpse of Larry Legend in his first moments on the court for the Celtics.

USA Today Sports Media Group

The seven ways Boston Celtics legend Larry Bird killed his opponents on the court

Larry Legend was a stone-cold assassin on the hardwood in more ways than one.

USA Today Sports Media Group

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Ice Cube talks Larry Bird, Celtics ire as Los Angeles Lakers fan growing up

The famed rapper and actor opened up an interesting window into an intense era of competition between the two clubs.

USA Today Sports Media Group

Boston Celtics legend Paul Pierce talks on his relationship with LeBron James

The Truth had some surprising things to say about the Lakers star.

USA Today Sports Media Group

Boston big man alum Shaquille O’Neal on why he’s been such a goofball

In a word, marketing.

USA Today Sports Media Group

NBA legends on Boston Celtics Hall of Fame forward Larry Bird’s basketball instincts

What made the Hick From French Lick so good? Several NBA giants weigh in.

USA Today Sports Media Group

Boston Celtics legend Larry Bird hangs 24 points on the Atlanta Hawks in just one quarter

Larry Legend was almost unstoppable when he was in his bag.

USA Today Sports Media Group

The Celtics Define Greatness in Any Era

Following in the Converse-clad footsteps of 1956 SI cover subject Bob Cousy, Boston’s Jayson Tatum led the Celtics to their 18th NBA title, making them the most successful team of the magazine’s seven decades.

Sports Illustrated

From ‘Air Jordan’ to ‘Hare Jordan’: David Falk, longtime agent of Michael Jordan, talks back-to-back Ad Meter wins in early 1990s

The longtime agent of Michael Jordan and marketing pioneer sat down with USA TODAY Ad Meter at SEICon in Las Vegas, Nevada.

USA Today Sports Media Group

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USA Today Sports Media Group

What were the eight most arrogant Larry Bird moments with the Boston Celtics?

Watch this clip to see Bird at his best ripping the souls out of his opponents with his trash talk.

USA Today Sports Media Group

Making the case for Boston Celtics legend Larry Bird as the NBA’s greatest of all time

Is the Hick From French Lick the greatest to play the game?

USA Today Sports Media Group

Boston Celtics legend Larry Bird’s retirement press conference

The iconic Celtic gave a 45-minute press conference to announce the end of his storied career on Aug. 18, 1992

USA Today Sports Media Group

Larry Bird’s top-10 moments of his Boston Celtics career

The Boston Celtics were graced with 13 seasons of legendary forward Larry Bird, and these are ten of his most iconic moments.

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USA Today Sports Media Group

Jayson Tatum’s historic 60-point night vs. Spurs, tying Larry Bird’s franchise record

Watch the historic performance for yourself.

USA Today Sports Media Group

Larry Bird and Magic Johnson reminisce about NCAA, NBA rivalry

Close friends off the court and bitter rivals on it, watch these two revel in their glory days with one another.

USA Today Sports Media Group

When Larry Bird scolded the Boston Celtics media

The dynamic that pits sportswriters and NBA players against one another in an adversarial relationship is nothing new under the sun.

USA Today Sports Media Group

Caitlin Clark took focus at the ESPYs with a very funny joke from show host Serena Williams

Caitlin Clark was the center of a very funny joke during Serena Williams' 2024 ESPY monologue.

USA Today Sports Media Group

Robert Parish calls Paul Pierce the greatest offensive player in Boston Celtics history

The Chief Robert Parish made a rare public appearance at Paul Pierce's jersey retirement dinner, where he said The Truth was the best offensive player in Boston Celtics history.

USA Today Sports Media Group

Sue Bird praised Chennedy Carter as a future star in a resurfaced NSFW TikTok video

Sue Bird thought the world of Chennedy Carter a LONG time ago.

USA Today Sports Media Group

Boston’s Larry Bird was a master of trash talk as well as basketball

Boston Celtics frontcourt luminary Larry Bird was a master of talking trash on the parquet, but could back it up with his play.

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