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BIZARRE: Lin tao - What They Never Told You

Sony (NYSE:SONY) reported record annual sales and operating profit for fiscal 2025 while outlining a corporate strategy centered on entertainment, intellectual property, creation technology and artificial intelligence. Hiroki Totoki, Sony Group Corporation’s president and CEO, said the company had

MarketBeat

Marathon season 2 begins in 3 weeks, but I fear it won’t be nearly enough to move the needle

The hype levels need to rise, and soon.

Destructoid

Sony says Ghost of Yotei made a 'significant contribution' to the 8 million PS5 units that were sold in late 2025, a feat that surpassed the Nintendo Switch 2 by 1 million units

The PS5 managed to outsell the Nintendo Switch 2 in the latter half of 2025 by 1 million units. The console sold 8 million units between October and December, which Sony partly attributes to Ghost of Yotei and other live service games.

TechRadar

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PS5 will hopefully avoid a price hike this year as Sony CFO says "we intend to minimize the impact" of ongoing RAM shortage, company positioned to secure memory through 2026

But I still wouldn't get my hopes up

GamesRadar

Ghost of Yotei has "exceeded the sales" of Ghost of Tsushima "in the same period of time," says Sony CFO, and "significantly contributed" to the company's financial results

The sequel boasted 3.3 million sales in just over a month

GamesRadar

Sony says Marathon will still release by March 2026, pinky promise, and 'as needed, we will make corrections'

Not a sprint.

PC Gamer

Sony wants to extend the PS5 life cycle – 'We believe that the PS5 is only in the middle of the journey and we are really planning to expand it even further' says CFO

Sony chief financial officer Lin Tao has said that the PlayStation 5 is currently in the middle of its life cycle, but the company aims to extend it.

TechRadar

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Sony is "fully dedicated" to making sure Destiny 2 studio's troubled extraction shooter Marathon doesn't face another delay, with Bungie "still working on it" following more closed testing

Marathon is set to launch "as scheduled"

GamesRadar

Fortune's Most Powerful Women Asia 2025 list includes top CFOs from Huawei, ByteDance, Sony, Temasek

MPW Asia 2025 includes founders and C-suite leaders whose influence crosses borders and industries.

Fortune

Sony isn't giving up on Xperia smartphones just yet

Sony's CFO says smartphones are still a key part of the company's long-term strategy.

Android Central

Bungie Is Losing Its Independence — Destiny Studio to Become More Deeply Integrated Into PlayStation

Sony CFO comments on Bungie, stating they will gradually become part of PlayStation Studios

Windows Central

After Concord's flop, Sony admits its live-service plan 'is not entirely going smoothly' but says it will continue and learn from its mistakes

Sony has admitted that its current live-service strategy "is not entirely going smoothly" following the disastrous launch of Concord.

TechRadar

Sony has seen enough: 3 years after acquiring Bungie, Sony says the days of independence are 'getting lighter' and its future 'is to become part of PlayStation Studios'

Bungie was intended to operate as an "independent subsidiary" when it was acquired in 2022, but that hasn't worked out.

PC Gamer

Amid Marathon's ongoing struggles and Concord's closure after just 2 weeks, Sony admits the whole PlayStation live service strategy thing isn't "entirely going smoothly"

It's all about the "longer-term perspective," though

GamesRadar

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PC Gamer

Sony CFO admits live service shift is 'not entirely going smoothly' in the wake of Marathon and Concord, takes a big hit of cope, says it's not all bad because Helldivers 2 and Destiny 2 exist

There's gotta be some more water to wring outta this stone somewhere.

GamesRadar

Sony says Bungie's "independence is getting lighter" as it aims to launch the Destiny 2 studio's troubled new FPS Marathon before April 2026: "We are now fixing the problems, so we believe this launch will happen"

It's still expected that we'll get a launch update this Fall

GamesRadar

Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot

It's a tricky time to be pivoting

TechRadar

Now might be the time to purchase a PS5 as Sony considers raising the price of its hardware due to tariffs

Sony has said it's considering raising its hardware prices again, including the PlayStation 5, amid the US tariffs.

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Digital Camera World

Sony may raise prices due to tariffs, including cameras, but still expects an $650 million impact

Sony may pass on the tariff costs to customers with increased prices, among other potential strategies, according to the company's CFO

TechRadar

Hideaki Nishino is now the sole CEO of Sony Interactive Entertainment, Hermen Hulst remains CEO of PlayStation Studios

Sony has announced that Hideaki Nishino has been promoted to sole CEO of Sony Interactive Entertainment as part of a new leadership restructuring.

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