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MYSTERIOUS: Lou paskalis - What They Never Told You

Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off

The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fall

The Guardian - UK

Advertiser backlash may pose mortal threat to Elon Musk's X

Advertising insiders say their clients are worried about the fallout if they place ads on X.

WEKU

Elon Musk-Owned X (Twitter) Revamps Its Ad Strategy As Ad Revenues Decline

Elon Musk's poor choice of words on X has led to big brands like Apple, IBM and Disney pausing their paid ad campaigns on the platform.

International Business Times UK

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Why would Elon Musk want to deliberately destroy X?

After an outburst this week, theories resurfaced about why he bought the platform. Is Musk just a narcissist who let his ego get in the way of sensible decisions?

The Guardian - US

X CEO Linda Yaccarino stands by Elon Musk

Ad industry peers are warning Yaccarino that her reputation could be damaged if she stays at X amid antisemitism scandal.

Fortune

Exploring efforts to cage the bird

The recent move by Twitter to temporarily cap how many posts users can read on the social media site is likely to affect heavy Thai users, but they will eventually adapt to the new rule, says a marketing communication executive.

Bangkok Post

Could Meta’s Threads deal a knockout blow to Twitter?

Mark Zuckerberg’s rival social network is first serious threat to Twitter since Elon Musk takeover

The Guardian - UK

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Is Twitter’s new CEO Linda Yaccarino heading for a glass cliff?

Some think Linda Yaccarino's appointment as Twitter CEO could be another 'glass cliff' moment, where she falls along with the company.

The New Daily

Can Linda Yaccorino keep Elon Musk on a tight enough leash to succeed?

The ad executive is charged with reining in the impulsive billionaire, and those who have worked with her over the last three decades say she may just have the grit to do it. “There’s nothing demure about her," says one.

Fortune

Journalist Suspensions Widen Rift between Twitter and Media

Elon Musk's abrupt suspension of several journalists who cover Twitter widens a growing rift between the social media site and media organizations that have used the platform to build their audiences. Individual reporters with The New York Times, The Washington Post, CNN, Voice of America and other news agencies saw…

Asharq Al-Awsat

Elon Musk reinstates suspended journalists on Twitter after a backlash

The United Nations and the European Union are among the groups that condemned Musk's sudden decision to suspend several journalists from the social media platform.

WEKU

Pharmaceutical giant Eli Lilly & Co apologises after fake Twitter account says insulin is free as Elon Musk rolls back verification

The incident is among a wave of impersonations that prompted Twitter to make its relaunched premium service unavailable.

ABC News

Commentary: Elon Musk’s Twitter shows its dark side

For Twitter’s 200 million-plus daily active users, it’s been a long, strange week and a half. Elon Musk, billionaire, CEO and Twitter superfan, spent $44 billion on a much-contested, overvalued and at times dubious acquisition of his very favorite corner of the internet. Besides firing Twitter’s top leadership and half…

People

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