THE TRUTH ABOUT: Michelle gass - The Untold Story

Why CEO Michelle Gass is thriving at Levi’s after stumbling at Kohl’s

Also: All the news and watercooler chat from Fortune.

Fortune · Apr 9

Levi's CEO Michelle Gass Reveals New Pricing Strategies To Offset 'Very High' Tariffs: 'There's Only So Much You Can Absorb'

The fashion industry is facing major disruption from Trump’s sweeping tariffs, and Levi Strauss Co. (NYSE:LEVI) CEO Michelle Gass has outlined the company's plan to manage these escalating trade pressures.

Benzinga · Nov 25, 2025

'There’s only so much you can absorb from the tariffs, because they’re just very high': Levi’s CEO states the plain truth

Levi’s CEO Michelle Gass spoke to McKinsey and Business of Fashion for its 10th “State of Fashion” report. It’s a “relationship business,” she said.

Fortune · Nov 24, 2025

Beyoncé, baggy jeans, and denim dresses: How Levi’s CEO Michelle Gass is leaning into women’s fashion

Women’s apparel is driving growth at what was once predominantly a denim-for-dudes company.

Fortune · Feb 24, 2025

A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign

Michelle Gass also explained how the Queen’s iconic denim jacket ended up on her shoulders.

Fortune · Oct 16, 2024

A new voting turnout push from Levi Strauss focuses on community colleges

Apparel retailer Levi Strauss has teamed up with Lyft, MTV, Spotify and other companies in an effort to register 500,000 community-college students to vote.

Fortune · Sep 25, 2024

Levi Strauss Sees Delay In Reaching $10 Billion Revenue Goal By 2027: Report

Levi Strauss may be delayed in its goal of reaching $10 billion in revenues by 2027.

International Business Times · Sep 24, 2024

Levi Strauss Stock Spirals on Revenue Miss: What to Know

Levi Strauss stock is lower Thursday after the denim company's top line missed estimates amid a "cautious" consumer environment.

Kiplinger · Jun 27, 2024

With a New CEO About to Take the Helm at Levi Strauss, the Brand’s Put/Call Ratios Suggest LEVI Stock Might Be a Buy

Former Kohl’s CEO Michelle Gass has been President of Levi Strauss & Company since November 2022. On Jan. 29, she takes Chip Bergh's role as CEO. The denim brand’s put/call ratios suggest LEVI stock might be a buy.

Barchart · Jan 3, 2024

Is a demotion a new path to CEO?

"We had to check our egos at the door," former Kohl's CEO Michelle Gass says of Levi's unusual succession plan.

Fortune · Jan 3, 2024